Business Development Specialist, MENA March 2020 – Present
Dr. Sulaiman Al Habib Medical Group (HMG), Amman- Jordan
Responsibilities
- Market research and identify new business opportunities.
- Managing both existing sales pipeline and developing new business opportunities.
- Analyze and identify market current situation, trends and customer’s behavior combined with a full study of demographics.
- Monitor and evaluate industry trends, competitors and customer drivers.
- Creating and develop a short and long business plan, also analyzing new venture integration.
- Set marketing strategy, categorization and segmentation, an addition to implementation tactics and methodology.
- Create and implement overarching outbound sales and business development strategy and sales process.
- Business deal’s structure and pricing with business value analysis.
- Digital marketing strategy and implementation plan.
- Marketing materials, promotional plans, business content and key messages management.
- Developing growth strategies and plans.
- New products launching plan and market access strategy.
- Forecasting and pricing.
- Monitoring and evaluate ROI, performance and implementation after determining measurement KPI’s and reporting metrics.
- Coordination between department (IT, Sales and legal) to achieve the desired objectives.
Business Analyst October 2018 – Present
Gulf Pharmaceutical Industries (Julphar), Amman-Jordan
Responsibilities
- Creating and managing data base for Julphar – Jordan
- Preparing 12-months rolling forecast based on sales history and generating baseline forecast through reviewing historical sales data and current demand drivers.
- Tracking sales achievements Vs. Target, historical sales data and preparing monthly business analysis for sales force support.
- Supervision on Targets /Area allocation per Medical Representatives.
- Preparing monthly business analysis reports on sales team performance.
- Contributing in business review meeting, by preparing the needed data.
- Resource allocation analysis and tracking and investments effectiveness.
- Calculating and monitoring of optimized stock covers for each brand.
- Resource allocation analysis and tracking.
- Managing CRM data and reports.
- IMS Data Analysis.
- SFE and resource optimization.
- Calculating and monitoring of optimized stock covers for each brand.
Business Analyst- MENA November 2016 -February 2018
Valeant – MEDPHARMA, Dubai - UAE
Responsibilities
- Creating and managing data base for MedPharma.
- Resource allocation analysis and tracking.
- BMI (Business Management Index).
- Data analysis for CRM department.
- Conduct monthly deep dive sales analysis – forecasting
- Deep dive analysis for IMS data (Market Share-Trend-Insights)
- Supervision Targets /Area allocation per Rep for MENA.
- Tracking and preparing monthly business analysis for sales force support.
- ROI analysis and investments effectiveness.
- Monthly Business Analysis Presentation for MENA region markets.
- Managing sales force bonus and incentives.
- Identifying market Gaps, Potential and Opportunities – setting key actions and following up with FLMS across MENA region
- SFE and resource optimization
- NPI (new product introduction) – Market current and future situation and trend analysis, following up with demand/logistics – regulatory and Marketing to assure that all the projects are on schedule.
- Monitor the actual sellable stock level quantity and value.
- Calculating and monitoring of optimized stock covers for each country and brand.
- Highlighting high stock/sales imbalances to maintain a healthy stock level.
Business Analyst- Supply & Demand Planning September 2015 – October 2016
Modern Pharmaceutical Company (MPC), Dubai-UAE Johnson & Johnson Division
Responsibilities
- Managing 24-months rolling forecast in SAP APO by cleaning sales history and generating baseline forecast through reviewing historical sales trends and current demand drivers.
- Creating STT and GTS forecast: sales to trade forecast monitoring, creating replenishment
- Forecast for the distributor. Measuring accuracy, root cause analysis: analyze market trends, competitor activities, and volume & value share changes.
- Preparing the forecast and make regular adjustments, based on actual sales and confirm/additional orders, sales and marketing projection from the sales department.
- Plan, regulate, monitor and maintain appropriate levels of stock, including buffer stock and slow-moving items and notify the same to Commercial Manager on a regular basis.
- Calculating and monitoring of optimized stock covers for each brand, managing phase in and outs of products ensuring sufficient cover and a minimum residual stock risks at the same time.
- Highlighting high stock/sales imbalances to maintain a healthy stock level.
- Tracking shipment & stock delivery from HUB and JNJ to MPC.
- Maintain & follow up on purchase orders to ensure it is released up to the last level.
- Preparing monthly business analysis presentation on sales performance & update to JNJ and reporting managers in MPC.
- Preparing GRV for shipments received and make sure it’s posted on SAP system.
- Assisting inquiry from sales team for related information (business analysis).
- Contributing in monthly business review meeting with JNJ BM.
- Master file Tracking Sales and Marketing budgets & monthly updates for the business unit manager and claim the same on JNJ portal system on monthly basis also to ensure all the credit notes are issued & settled with finance
- Ensuring all customer deductions are followed with finance on monthly basis.
- Facilitating custom clearing related matters to the reporting manager of JNJ brands.
Customer care specialist May 2011 - December 2012
Roche Diagnostics, Jeddah-KSA
Responsibilities
- Managing all customer needs & inquiries.
- Contribute in marketing plan & strategy.
- Contribute in market analysis & definition.
- Evaluate brand performance.
- Competitor’s landscape.
- Customer targeting & segmentation.
- Market SWOT analysis.
- Working closely with sales rep & end users.
