Luís Nunes

I began my career in digital marketing managing performance and social campaigns, before building a Content & Social Media department from scratch — which became the agency's most profitable and fastest-growing unit. Over the years, I grew from a solo contributor to leading a team of 11 across SEO, content production, and strategy for international clients. Today, I'm Head of Marketing for one of Portugal's top fintech platforms, where I oversee brand, growth, content, social, and creative strategy.

Head of Marketing at ComparaJá.pt (2024-07 – Present)

As Head of Marketing at Portugal's leading financial product comparison platform — I'm responsible for growing the brand's visibility and authority in highly regulated YMYL verticals, balancing performance-driven tactics with strong brand-building initiatives. I oversee both internal and external teams, aligning creative and strategic outputs across all channels.

• Responsible for growing brand visibility and authority in highly regulated YMYL verticals
• Balance performance-driven tactics with strong brand-building initiatives
• Oversee both internal and external teams
• Align creative and strategic outputs across all channels

Head of Content & Social Media at WYperformance, WYgroup (2019-12 – 2024-06)

For clients in the European, North and South American markets, I lead a team responsible for their social media, content, and Content SEO strategies and execution. Worked across Food & Beverage, SaaS, Financial, Banking, Insurance, E-commerce and Pharma markets.

• Led a team responsible for social media, content, and Content SEO strategies
• Managed clients in European, North and South American markets
• Worked across Food & Beverage, SaaS, Financial, Banking, Insurance, E-commerce and Pharma markets

Campaign & Content Manager at WYperformance, WYgroup (2018-10 – 2019-11)

Campaign Manager for Google, Meta, Amazon, LinkedIn and Native Ads. Also responsible for content (blog and social) projects.

• Managed campaigns for Google, Meta, Amazon, LinkedIn and Native Ads
• Responsible for content (blog and social) projects

Portals Manager (Paid Media & Content) at Gomobbi (2017-01 – 2018-10)

Managed and created content portals, landing pages, paid media and affiliate campaigns, to drive traffic & conversions. Also handled social media planning and community management.

• Managed and created content portals and landing pages
• Managed paid media and affiliate campaigns
• Drove traffic and conversions
• Handled social media planning and community management

Business Manager at FRK-ActualSales (2016-07 – 2016-12)

Managed social media communities and performance campaigns across various media sources, especially Facebook. Development and optimization of LPs and content portals for Latin America and European markets.

• Managed social media communities and performance campaigns
• Focused on Facebook campaigns
• Developed and optimized landing pages and content portals
• Worked with Latin America and European markets

Founder at M.A.R.T (2013-01 – 2016-06)

Founder of Music Concerts Booking Agency.

• Founded and operated Music Concerts Booking Agency

Executive Program in Leadership, Agility and Adaptability – NOVA School of Business & Economics (2021 – 2021)

MSc in Marketing – ISEG Lisbon School of Economics & Management (2014 – 2016)

PGDip in Marketing Management, Communication and Multimedia – ISEG Lisbon School of Economics & Management (2014 – 2014)

BSc in Business Management – ISCTE-IUL (University of Lisbon) (2013 – 2013)