اية ابو صفية

Graphic Designer with 4 years of experience spanning print production and end-to-end marketing design. Started in print, gaining hands-on expertise in prepress and print quality, then spent 3 years leading the full visual identity and marketing design function at Cableco Jordan — covering social media, events, publications, and brand/packaging redesign. Skilled in Adobe Creative Suite, video editing, WordPress, and AI-assisted visual content creation, with a strong ability to learn new industries quickly and translate them into clear, on-brand visuals.

Graphic Designer — Full Marketing & Visual Identity at Cableco Jordan

• Owned marketing design end-to-end for the company: social media content, advertisements, banners, and campaign materials.
• Designed visuals and materials for corporate events and exhibitions, including roll-ups and on-site branding.
• Produced layouts for company magazines and newspapers, from concept to print-ready files.
• Led a full rebrand initiative — redesigned company packaging and logos to modernize brand identity.
• Created product visuals and promotional content, including realistic AI-generated advertising imagery refined in Photoshop.
• Built website visuals and digital marketing content, maintaining visual consistency across all brand touchpoints.
• Worked across a technically demanding product category, quickly mastering complex subject matter to produce accurate, high-quality designs.

Graphic Designer — Print Production at Printing House

• Gained strong hands-on knowledge of print production: prepress checks, color and material considerations, and file preparation for print.
• Built a solid technical foundation in print standards that continues to inform accuracy and quality in digital design work.

Diploma in Graphic Design – Islamic Community College