Randa Rawashdeh

Executive product Specialist| Pharmaceutical | winning awards: Qatar Strategic Marketing Plan 2020, Best achiever 2018 & 2017, EBRG MEA 2018. I help in Product launch, Strategic Marketing Planning, Executing, Engaging

MSD GCC / QATAR EXECUTIVE LEVEL - PRODUCT SPECIALIST 11/2019 - 06/2022

• Strategic Marketing and business Plan (Anesthesia Franchise) for Qatar. Included analysis, setting strategic and Operational plans, implementation, product launch, positioning with brand strategy, and follow up by monitoring Sales and Market Share.
• Consultancy in Patient, Communication, and Policy in the Public Health sector and Protocols through (PCPH Cohort 2 Project).
• Marketing Lead for Global Project (DevelUp)
• Market dynamics include strategic agility with brand strategy, clinical information, territory management, Marketing Intelligence, Customer Engagement with Negotiation and Influential skills, and product life cycle management.

(Anti-Infectives, Fertility, Anesthesia Franchise)

Responsibilities include but not limited to analyzing, planning, and implementing product marketing plans and strategies customized per territory, cross-functional collaboration, market analysis to identify new opportunities and new therapeutic areas, tracking product sales & expenses, resource allocation and manage budgets, Adoption of L3 framework, planning, analyzing, executing strategically aligned campaigns testing new Marketing channels, customers’ segmentation, medical education, territory management, building advocate KOL list, creating Local & regional speakers, achieving sales targets, change perceptions, execute our quarterly plans to ensure positioning our products to lead the market.

-SD GCC / QATAR SENIOR PROFESSIONAL MEDICAL REPRESENTATIVE, 04/2011 - 10/2019

• Best Achiever GCC recognition award 2018 and 2017 for Sales and Marketing.
• Qatar Ambassador for Interfaith, Diversity and Inclusion (Gulf Chapter) Member in the board of editor for MSD voice newsletter Project.
• Medical Speaker and events planner, creating and attending local and Regional Speakers and building KOL advocacy with foster and, cross functional collaboration.
• New Ways of Working (WOW) award (Plan, Experiment, Execution, and

Networking) 2018 Award for the MEA region, building diverse, inclusive, and engaged culture.

• Extraordinary sales achievement while working closely with medical and other team members from the field force through developing, coaching, and training on promotional materials and messages. Along with contributing to prepare budgets, expenses, and Pricing.

(Cardiovascular, Anti-Infectives, Fertility, Anesthesia, Ophthalmology, Anti-platelet

Franchise)

Responsibilities include but not limited to foster collaboration to achieve shared goals, build and apply strategic and operational plans, digest complex clinical information, understand market dynamics and meeting customers’ needs, full product knowledge, new launches, delivering marketing messages and customers’ segmentation, providing medical education, clinical training programs, territory management, building advocate KOL list, creating Local & regional speakers, ensuring the implementation of all business needs & activities in order to achieving sales targets, change perceptions, execute our quarterly plans to ensure positioning our products to lead the market.

MSD GCC / QATAR PROFESSIONAL MEDICAL REPRESENTATIVE, 02/2007 - 03/2011

• Osteoporosis scanning Project in Qatar, including public awareness Campaign.
• Creating Orthopedic Club in Qatar for sharing Clinical and medical Information.
• Many Recognitions and Thank You awards for Marketing Intelligence, Planning,
• Engagement, Territory management, and sales achievements.
• Star awards for Commitment, Foster Cross-Collaboration, Drive results, Market Research and Expansion. In addition to Change management, resilience with Interpersonal skills.

(Cardiovascular, Hospital & Specialty Line, Bone & Women Health Care)

Responsibilities include but not limited to having full product Knowledge, supporting new launches, delivering marketing messages and customers segmentation, supporting Health care providers, providing medical education, territory management, understanding Market dynamics, communication, building relationships & advocate KOL, creating Local &

regional speakers, ensuring the implementation of all business needs & activities in order to achieving sales targets, change perceptions, and execute our quarterly plans.

MSD / AMMAN - JORDAN PROFESSIONAL MEDICAL REPRESENTATIVE, 12/2005 - 10/2006

• Supporting Health care providers, providing medical education, territory management, understanding Market dynamics, communication, building relationships & advocate KOL.

(Cardiovascular Line)

Responsibilities include but not limited to supporting Health care providers, providing medical education, territory management, understanding Market dynamics, communication, building relationships & advocate KOL, ensure the implementation of all business needs & activities to achieving sales targets, change perceptions, and execute our quarterly plans

ESCUELA DE NEGOCIOS EUROPEA DE BARCELONA/ ENEB – ONLINE COARSE/

Masters in digital marketing AND E-COMMERCE

2022 – 2024

BARCELONA – SPAIN

JORDAN UNIVERSITY OF SCIENCE & TECHNOLOGY / JUST

Bachelor’s Degree of Pharmacy

(IRBID – JORDAN

2000-2005