Shorok Khb

Marketing Executive with 6+ years of experience driving brand growth, product launches, digital marketing, and business expansion across retail, coffee, F&B, and lifestyle sectors in the GCC, Jordan, and Iraq. Skilled in growth marketing, customer insights, e-commerce, and performance marketing, with a proven track record of supporting revenue growth and enhancing customer experience.

Marketing Executive at Algahwa Alarabiya (2025-01 – Present)

Coffee Production with Roasting, F&B

• Led and executed marketing strategies aligned with business growth, brand positioning, and revenue objectives.
• Planned, managed, and optimized advertising campaigns across Meta, Google Ads, TikTok, and Snapchat while monitoring performance, budget allocation, and ROI.
• Spearheaded brand awareness campaigns that increased brand visibility, expanded audience reach, and reinforced market presence across multiple channels.
• Analyzed sales performance, customer behavior, and key marketing metrics to support data-driven decision-making and business growth initiatives.
• Developed and implemented growth marketing strategies and customer journey enhancements to improve conversion rates, customer acquisition, and retention.
• Managed and expanded digital sales channels and delivery platforms, including Talabat, Careem, Noon Food, Keeta, and Beanz, to increase sales and market reach.
• Contributed to business expansion initiatives through cloud kitchen models, new sales channels, and market growth opportunities.
• Spearheaded the development and enhancement of product packaging and gifting solutions, improving brand perception, customer experience, and product presentation.
• Led new product development and launches, overseeing market research, planning, positioning, pricing, and commercial execution.
• Managed website performance, user experience optimization, conversion rate improvements, and SEO initiatives to enhance online visibility and sales performance.
• Developed customer loyalty programs and retention strategies to increase customer engagement, repeat purchases, and long-term customer value.
• Utilized Google Analytics, Search Console, and reporting tools to monitor performance, evaluate marketing effectiveness, and identify growth opportunities.
• Implemented marketing automation initiatives and explored AI-driven solutions to improve operational efficiency, customer engagement, and marketing performance.
• Led cross-functional marketing projects in collaboration with operations, sales, quality, and management teams to achieve business objectives.
• Managed external suppliers, agencies, and production partners to ensure high-quality execution, brand consistency, and timely project delivery.
• Developed B2B sales opportunities, corporate partnerships, and strategic collaborations to support business growth and revenue generation.
• Established, documented, and optimized Standard Operating Procedures (SOPs) to streamline workflows, improve operational efficiency, and maintain consistency across processes.

Marketing Specialist at Khaymat Zaman (2023-01 – 2024-12)

Retail, Events, F&B, Shipping

• Develop and execute comprehensive marketing plans that drive business growth and align with market trends.
• Manage marketing budgets and profit margins to ensure financial efficiency and maximize ROI.
• Create targeted sales and customer marketing campaigns, leveraging market insights and consumption patterns.
• Conduct competitor analysis to identify new business opportunities and enhance brand positioning.
• Analyze customer segments and behaviors through loyalty program data to develop initiatives that boost engagement and satisfaction.
• Collaborate with creative teams to design impactful campaigns while ensuring compliance with UAE market regulations.

Marketing Specialist at Image Advanced Furniture Industry Company (2021-09 – 2022-12)

• Drive marketing initiatives to elevate brand visibility and market share in the furniture industry.
• Develop and implement targeted campaigns that resonate with local customer preferences and trends.
• Analyze market data to identify growth opportunities and inform strategic decisions.
• Collaborate with sales and product teams to align marketing efforts with business objectives.
• Manage social media platforms and content creation to engage customers and enhance online presence.
• Monitor and evaluate campaign performance, adjusting strategies to optimize results and ROI.

Marketing Specialist at Jaber Group (2019-10 – 2021-09)

Food and Beverage

• Lead marketing strategies to enhance brand recognition and drive sales across the MENA region.
• Develop and implement promotional campaigns tailored to the diverse consumer preferences in the food and beverage sector.
• Conduct comprehensive market research to uncover emerging trends and gather competitive insights for informed decision-making.
• Collaborate with cross-functional teams to ensure consistent marketing messaging and successful product launches.
• Track and analyze campaign performance metrics to optimize strategies and maximize ROI.

High school I did not complete university studies