Alaa Taha

Regional Sales Manager Center & North at Baja Food Industries (2024-01 – Present)

مسؤول عن مبيعات منطقة فيها ٢٥٠٠ عميل فعال و ٥ مشرفين مبيعات و ١٨ مندوب.

Managed 20 cash vans, 5 supervisors
Supervised and mentored a team of 5 supervisors, ensuring they were equipped to manage their own teams and operations effectively
Managed 20 cash vans, monitoring my team's sales vs. target, and applied coordination for efficient product distribution and customer service.
Led and motivated a sales team, setting sales targets and KPIs to ensure team performance aligned with company goals.
Established and nurtured long-term relationships with key clients, including retailers, wholesalers, and distributor

Area Sales Manager at Pepsi (2020-01 – 2024-03)

مدير مبيعات منطقة فيها ٤٥٠ مطعم و ٦٥٠ بقالة فعالين و ٣ مشرفين و ١٥ مندوب.

Lead a high-performing sales team of 15 pre-sellers and 3 supervisors to drive territory sales growth in the FMCG sector.
Consistently achieve and exceed sales targets by implementing strategic sales plans and KPI-driven performance management.
Oversee market penetration, customer acquisition, and revenue optimization through trade marketing initiatives and effective sales execution.
Manage cooler deployment, asset utilization, and in-store visibility to maximize brand presence.
Audit and monitor the credit and overdue plan, ensuring compliance and seamless coordination with the finance department.
Conduct dailysales team check-ins to review: Vehicle tracking & route optimization, Active customer visits & engagement, SKU distribution & sales mix enhancement, Cooler placements & merchandising execution, Issue resolution, sales performance monitoring & policy enforcement

Sales supervisor at Zalluom company (شركة الصناعات الدولية) (2019-03 – 2019-10)

Sales supervisor at Procter & Gamble (Jordan) - البتراء لالستثمار والتجارة (2016-11 – 2019-02)

مشرف مبيعات كاش فان لجميع أصناف قسم المنظفات والعناية الشخصيه

Managed a 12-member cash van sales team, driving traditional trade sales across grocery stores and independent retailers.
Designed and executed route-to-market (RTM) strategies to maximize territory coverage and salesforce efficiency.
Led trade negotiations to enhance product SKU distribution, shelf share, and promotional visibility.
Conducted regular van inventory audits and ensured 100% stock compliance with forecasted demand.
Delivered market insights and competitive analysis, optimizing pricing strategies and promotional initiatives.

Sales manager at شركه الندى للصناعات الغذائية (2015-11 – 2016-03)

Sales manager at Sunbulah Group (2012-01 – 2015-11)

مسؤول عن تطوير المبيعات في األردن شركة ريتكو وتعيين موزعين في فلسطين ومتابعة الشحن لكل من لبنان والعراق.

Managed multi-country sales operations, developing and executing strategic sales plans across Jordan, Palestine, and Iraq.
Translated monthly sales forecasts into actionable sales orders for distributors.
Led sell-in and sell-out strategies, negotiating trade support programs with regional distributors and key accounts.
Spearheaded brand activation and merchandising efforts to optimize shelf visibility, availability, and demand generation.
Coordinated with supply chain, marketing, and production teams to ensure inventory availability, promotional alignment, and sales optimization.
Developed territory expansion strategies, securing new business opportunities and increasing market penetration.

Sales supervisor at السنابل الخضراء لالستيراد والتصدير (2011-04 – 2011-08)

Manage 3 salesmen to sell frozen products

Sales Supervisor at Nestle Jordan (2006-05 – 2010-08)

مشرف مبيعات قسم الهوريكا وخدمات اإلعاشة وماكينات النسكافية.

Drove sales growth across HORECA (Hotels, Restaurants, and Cafés) accounts, increasing market share and brand loyalty.
Managed pricing strategies, contract negotiations, and promotional campaigns to maximize sales revenue.
Strengthened relationships with key decision-makers, ensuring long-term business partnerships and repeat sales.

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