Waleed As'ad

Senior executive with 10+ years of experience leading renewable energy operations, business transformation, and strategic growth initiatives. Combines commercial strategy, digital transformation, and operational execution to improve performance, efficiency, and scalability. Founder of a strategic digital growth agency supporting SMEs with AI-enabled growth systems, bringing a rare blend of energy-sector leadership and modern digital strategy.

Founder & CEO | Grow Your Business (Jordan SME) | Amman, Jordan Aug 2021 – Present • Built and lead a strategic digital growth consultancy focused on SME and industrial business transformation.

• Designed growth frameworks integrating digital marketing, AI, and performance systems to improve lead quality and business outcomes.
• Advised clients on positioning, go-to-market strategy, and scalable growth architecture.
• Managed end-to-end client strategy, delivery governance, and quality control while coordinating external specialist teams.

Deputy General

Manager | New Village of Energy (NVEco) | Amman, Jordan Oct 2014 – Present • Led operational and strategic initiatives supporting renewable energy solution delivery and customer lifecycle management.

• Directed cross-functional collaboration across technical, sales, and operational teams to align execution with business strategy.
• Improved organizational efficiency through process optimization and structured change management.
• Supported budgeting, forecasting, and performance tracking to ensure projects were delivered on time, on budget, and within scope.
• Managed stakeholder alignment and supported compliance activities during audits and regulatory reviews.

• Bachelor of Business Administration (BBA), Marketing — Acsenda School of Management, Vancouver, Canada (2011) • Diploma, Advanced Business Management & E-Commerce — Sprott Shaw College, Vancouver, Canada (2008)