Campaign Operations Manager

About Us

ProspectBase is a leading global B2B demand generation provider, helping technology companies connect with the right audiences through innovative, data-driven marketing solutions. We are committed to customer success, operational excellence and continuous growth, fostering a collaborative environment where diverse talent can thrive and make a meaningful impact.

The Role

We are seeking a proactive, analytical and detail-oriented Campaign Operations Manager to join our team in Japan.

This role focuses on ensuring the successful delivery of high-quality B2B demand generation campaigns for our Japanese market. Combining customer success, data validation, Japanese–English translation and localisation, the successful candidate will take ownership of campaign quality and delivery, ensuring that all leads, data and translated materials meet client requirements and agreed quality standards.

Working closely with our international teams across Australia, Singapore, Ireland, South Africa and the UK, you will act as a key link between client campaign requirements and operational delivery. You will ensure that campaign specifications are clearly understood, business contact data is accurately validated, translations are appropriate for the Japanese business market, and deliverables consistently meet client expectations.

Responsibilities

· Client Campaign Management: Ensuring all client campaign deliverables meet defined criteria, lead specifications, quality standards and agreed delivery timelines.

· B2B Lead Validation: Verifying, updating and formatting business card contact data to ensure lead accuracy, relevance and compliance with client requirements.

· Data Research & Verification: Identifying reliable public sources of business card contact information in order to validate Kanji for individual names, job titles, departments, company and contact details.

· Campaign Delivery & Fulfilment: Overseeing all client campaign progress, ensuring rate of delivery is maintain, identifying any potential issues and working collaboratively with internal teams to resolve them, and maintain high delivery standards.

· Continuous Improvement: Continuously looking for the best public sources of business information to improve data quality, ensure the highest levels of translation accuracy, operational efficiency and the overall customer experience.

The successful candidate must be completely fluent in both Japanese and English, spoken and written, with excellent attention to detail and a strong sense of ownership. Experience in B2B demand generation, lead generation, marketing operations, data quality or technology sales and marketing would be highly advantageous.

Regional Oversight

· Take ownership of the quality and successful fulfilment of assigned B2B demand generation campaigns in the Japanese market.

· Understand client objectives, campaign briefs, target audiences and lead qualification criteria, translating these into clear operational requirements.

· Ensure campaign deliverables meet agreed specifications, quality standards, volumes and delivery timelines.

· Monitor campaign progress and proactively identify potential delivery challenges, data-quality concerns or risks to client satisfaction.

· Investigate and resolve discrepancies, quality issues and client-related campaign queries in collaboration with relevant internal teams.

· Communicate campaign requirements, findings, risks and corrective actions clearly to stakeholders.

· Identify recurring issues and opportunities to improve processes, reduce rework and strengthen customer satisfaction.

B2B Data Validation & Quality Assurance

· Research, verify and cleanse B2B lead data to ensure accuracy, completeness, relevance and alignment with client-approved specifications.

· Validate company names, job titles, seniority levels, contact details and other relevant data fields against campaign criteria.

· Identify and use reliable public sources of business information, including company websites, event and industry websites, professional networking platforms and other appropriate sources.

· Ensure that leads meet the required target-account, target-contact and qualification criteria before submission.

· Review campaign datasets for inconsistencies, duplicate records, missing information and potential inaccuracies.

· Investigate data discrepancies and implement corrective actions to minimise errors, rework and client rejections.

· Conduct quality checks on campaign datasets and final deliverables before submission.

Campaign Operations & Data Management

· Support the coordination and fulfilment of multiple B2B demand generation campaigns simultaneously.

· Format, map, manipulate and validate datasets in Excel to meet specific campaign requirements.

· Ensure campaign data is structured correctly and ready for processing, reporting and client delivery.

· Work collaboratively with internal delivery teams to resolve operational queries and maintain campaign progress.

· Follow established workflows and data-handling requirements, including applicable client confidentiality and data protection standards.

Stakeholder Collaboration & Continuous Improvement

· Work closely with international colleagues to align campaign requirements, quality standards and delivery expectations.

· Communicate findings, quality concerns and recommendations clearly and professionally.

· Take initiative in investigating issues and identifying practical solutions.

Skills, Experience & Qualifications

We are looking for someone who combines excellent Japanese and English language skills with analytical thinking, a customer-focused mindset and a strong commitment to data accuracy.

The successful candidate will ideally have:

· Japanese and English proficiency: Native Japanese with near-native English proficiency, spoken and written; alternatively, native English with near-native Japanese proficiency, spoken and written.

· Customer success mindset: A strong commitment to delivering against client requirements, maintaining quality standards and achieving positive customer outcomes.

· Data validation experience: Experience researching, verifying, cleansing or managing business contact data, ideally within a B2B environment.

· Translation and localisation experience: Experience translating, reviewing or localising business content between Japanese and English.

· B2B industry knowledge: Experience in B2B demand generation, lead generation, marketing operations, technology sales and marketing, or a data-focused organisation is highly desirable.

· Analytical ability: Strong problem-solving skills, sound judgement and the ability to identify patterns, errors and opportunities for improvement.

· Organisation and prioritisation: The ability to manage multiple campaigns, tasks and deadlines while maintaining high standards of accuracy.

Technical Skills

· AI-assisted tools: Experience using DeepL and similar translation tools, with an understanding of how AI-assisted translation complements human review and computer-assisted translation (CAT) tools. Experience with ChatGPT, Claude or similar AI tools is desirable.

· Translation tools: Familiarity with CAT tools such as RWS Trados, memoQ, Smartcat, Phrase or similar platforms, or a willingness to learn.

· CRM and campaign platforms: Familiarity with Salesforce, HubSpot, Monday.com, Leadscale Engine, Integrate, Convertr or similar platforms.

· Microsoft Office 365: Strong proficiency in Excel, Outlook, Word and related applications. Advanced Excel skills, including data manipulation, filtering, validation and data mapping, are highly desirable.

· Data quality and research: Experience with data enrichment, verification, quality control and research processes.

· Campaign operations: An understanding of B2B lead qualification, marketing-qualified leads (MQLs), client campaign specifications and lead fulfilment workflows.

Why Prospectbase?

· Competitive remuneration, with performance-based incentives where applicable.

· Annual leave and applicable employment benefits.

· A supportive, collaborative and internationally connected working environment.

· Exposure to international clients, diverse markets and high-impact campaigns.

· Opportunities for professional development and continuous learning.

· The opportunity to contribute to ProspectBase's growth and development in Japan while playing a meaningful role in customer success and campaign quality.

If you are passionate about customer success, data accuracy and delivering exceptional quality, we would love to hear from you.

ProspectBase is an equal opportunity employer committed to diversity, inclusion and creating an environment where all qualified professionals can thrive.