Narisa Jareeboonsompote

Education 

2018-2019 : University of Bath, United Kingdom

MSc Marketing , with Merit

• Marketing Final Project :

o AKQK (Marketing Agency), London, United Kingdom

• Topic “ Sustainablity Luxury Branding” : Creating marketing plan under luxury branding concept to Stella Mccartney with international group members
• Charity project:

o BANES:Dementia Action Alliance, Bath, United Kingdom, Held

Fundraising activity with cross-cultural team to create charity awareness and increase fundraising

• Thesis Project: Cross-Cultural Marketing and Behaviour

2013 – 2017 : Assumption University, Thailand

Bachelor of Business Administration, Marketing, Integrated Marketing

Communication (GPA : 3.22)

o Marketing Advertising Strategy to Meiji company o Marketing Strategy to Lactasoy company

Work Experience

2021 – August 2022 : CP-Lotus’s , Thailand

• Business Development Manager – Business Development & Marketing Strategic planner o Create strategic planning for B2B Channel to increase sales and achieve 70% market share o Manage all process of selling in B2C and B2B Channel for reduce sales working conflict in operation system o Manage, track and motivate B2B Sales executive to achieve their monthly target – both Fresh Food and DG o Pilot Team Project of Shop in Shop CPFxLotus’s Project : brand/channel planning, create all marketing plan, handle P&L, manage food waste and lost to 0% , fixing all operation problems, manage and fix directly logistic plan

Main Achievement : Successful for Shop in Shop project and expand to 120 Lotus’s branches o Plan and Implement all of marketing strategies, including end-to-end processfor NPD launches, campaigns, promotions, and other supporting activities across all channels (offline & online)

o Oversee and strategize the company’s key business functions, which involve retail and online businesses, and CRM program o Manage the company’s brand image through marketing activities, both offline and online o Monitor, analyze and provide insightful recommendations for all marketing campaigns/activities o CEO Report Team – Weekly directly report performance, action plan, strategies to CEO

2020 : Charoen Prokhand Food Public Company Limited, Thailand

• Management Associate – Business Development & Marketing Strategic planner o Operate sales in specific area to increase sales 2times higher and cover 70% market share in both HoReCa and Wet market channel o Develop strategic planning related with business opportunity for increase awareness and drive sales in B2C and B2B Channel o Dealing with business partner (HoReCa) to pitch and create relationship o Project Manager of Young Talent Program : being coach to support and advise fresh graduates to drive sales and create strategic plan in 6 months o Plan and Implement all of marketing strategies, including end-to-end process for NPD launches, campaigns, promotions, and other supporting activities across all channels (offline & online)

o CEO Report Team – Weekly directly report performance, action plan, strategies to CEO

Skills & Ablitities

Language: Thai (Native) – English (IELTES Overall 7.0)

Computer Skill : Microsoft office ( Work, Excel, Powerpoint), Adobe (Photoshop,Dream weaver)

Other Program Skill: Salesforce, Power BI, IMovie

Activities 

2017 : Being volunteer of English camp, Chachoengsao

2016: Being volunteer and record voice book to blind school, Pattaya

2015: Being volunteer of English camp, Samutprakarn

2014: Being volunteer to teach children, Ratchaburi

2021-2022 : Business Development Manager – Business Development & Marketing Strategic planner from Lotus's (Tesco Lotus undering CP Brand in Thailand)

2020 : Charoen Prokhand Food Public Company Limited, Thailand

• Management Associate – Business Development & Marketing Strategic planner

2019 : AKQK (Marketing Agency), London, United Kingdom

• Topic “ Sustainablity Luxury Branding” : Creating marketing plan under luxury branding concept to Stella Mccartney with international group members

Master degree with Merit , MSc Marketing from University of Bath, UK