Yuki Endo

Japan-based enterprise GTM and market entry leader with 20+ years of experience scaling global technology platforms in Japan. Proven track record as a founding hire building operations from zero across SaaS, telecom, AI, and emerging technology including GTM strategy, enterprise partnerships, and complex stakeholder management within Japanese enterprise environments. Trusted advisor to senior leadership at NTT DOCOMO with experience selling complex B2B platform solutions to large Japanese enterprises.

Hands-on experience building AI-driven systems using Claude and modern foundation models, enabling effective engagement with both executive and technical stakeholders.

Director (Part-Time) - iSpeak

(2023-01)

• Partnered with NTT DOCOMO on Web3 B2C market expansion and emerging technology strategy
• Led go-to-market strategy, monetization design, and product roadmap development
• Led AI prototyping and applied AI experimentation initiatives

Japan CEO / Advisor - Azuki

(2024-01 - 2025-01)

• Led Japan market strategy and evaluated strategic expansion and investment opportunities
• Role concluded following a strategic shift in the company's Japan market priorities

Japan CEO / Head of Japan - The Sandbox

(2021-01 - 2024-01)

• First hire in Japan; opened the office and built a team of 10+
• Grew Japan to #2 global market; built and managed B2B and B2B2C revenue channels
• Closed major B2B partnerships with Kodansha, Avex, Shibuya 109 and Toei Animation
• Navigated complex multi-stakeholder cycles across legal, compliance, IP, and commercial teams
• Led SAND listing on Coincheck, the first utility token listed in Japan, requiring regulatory alignment
• Partnered with global engineering and product teams to localize the platform for Japanese enterprise and consumer requirements
• Led integrated GTM and marketing initiatives across partnerships, community growth, events, and digital campaigns

Consultant (Part-Time) - NTT DOCOMO

(2022-01 - 2023-01)

• Advised Yoshiaki Maeda (then Senior EVP, now President & CEO) on blockchain and decentralized platform strategy
• Served as trusted external voice on global technology trends for Japan's largest telco

Co-Founder / Business Development - Aurala

(2018-01 - 2022-01)

• Co-founded and scaled influencer marketing business serving global gaming clients
• Led Japan-market campaigns for Capcom, GungHo, and Krafton

Japan Business Development - Fnatic

(2019-01 - 2020-01)

• First hire in Japan; coordinated Tokyo Game Show 2019 and key brand partnerships
• Supported $17M USD Marubeni Corporation investment into Fnatic

Japan Country Manager - BBTV / Broadband TV

(2018-01 - 2019-01)

• Managed a team of six; led localization and partnership campaigns for Japanese market

Senior Manager, Business Development - Digital Garage

(2014-01 - 2018-01)

• Secured global consulting role for Japan's #1 puzzle app and managed Western game developer partnerships

Senior Manager, Developer Partnerships - Tapjoy

(2012-01 - 2014-01)

• Grew Japan from zero to $1M+ in annual revenue within one year, achieving Best Sales Performance FY2012
• Sold mobile monetization, advertising, and analytics solutions to app developers and publishers through structured enterprise sales cycles
• Worked closely with app publishers on campaign performance analysis, reporting, and revenue optimization

Project Manager - NTT DOCOMO

(2000-01 - 2002-01)

• Supported the international rollout of i-mode services across European and US mobile carrier partners
• Coordinated cross-functional projects involving mobile services, handset initiatives, and partner integrations

MSc - Entrepreneurship - Royal Holloway, University of London

BA - Economics - New York University