Content Specialist at Username Properties (2024-05 – Present)
Supervised and curated comprehensive content and marketing schedule across multiple channels including social media, digital, email newsletters, workshops, and campaign launches.
- Supervised and curated all-encompassing content and marketing schedule, including social media, digital, email newsletters, workshops, and campaign launches.
- Led digital marketing initiatives and acted as the main point of contact for leadership, technology, product management, analytics, finance, and external vendors.
- Developed, managed, and optimized paid advertising initiatives and influencer engagements to increase user acquisition and enhance brand recognition.
- Crafted, organized, and disseminated social media content such as posts, reels, carousels, and stories to maintain consistency with brand voice and positioning.
- Constructed, administered, and assessed email marketing campaigns through GoHighLevel, integrating workflows, opt-in pages, automations, and performance metrics.
- Guided internal teams on optimal approaches for content generation, social media coordination, and audience involvement.
Digital Media/Social Impact Strategist at Full Circle Strategies (2024-06 – Present)
Designed and implemented social impact strategies aligned with client goals, ESG priorities, and community outcomes.
- Designed and implemented social impact strategies aligned with client goals, ESG priorities, and community outcomes.
- Led LinkedIn strategy and content for the firm, positioning the brand as a thought leader in social impact and equity work.
- Developed and managed content calendars focused on impact storytelling, partnerships, and organizational milestones.
- Increased brand visibility and engagement on LinkedIn through data-informed content and audience targeting.
- Collaborated with internal teams and partners to amplify campaigns, events, and impact-driven initiatives.
- Analyzed performance metrics and insights to refine messaging and improve reach, engagement, and relevance.
- Supported client-facing communications by developing strategic messaging, reports, and presentations.
Digital Marketing Assistant at OneStep Group (2023-10 – 2024-02)
Designed and implemented social media content strategies with focus on audience engagement and advertising effectiveness.
- Designed and implemented social media content, interacting with target audiences and increasing reach through effective advertising placements.
- Launched pay-per-click campaigns aimed at increasing targeted traffic to company website.
- Refined e-commerce strategies through A/B testing, resulting in increased online sales.
- Crafted digital marketing strategies via development and execution of plans to connect with target audiences.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Optimized company website to improve engine ranking, user experience and conversion rates.
Digital Marketing Executive at Dr Mattress (2021-01 – 2023-08)
Oversaw high-budget paid media strategies and managed performance marketing initiatives across multiple digital channels.
- Oversaw high-budget paid media strategies involving monthly ad spend across Google Ads and Meta Ads, driving scalable growth and ROI.
- Led crisis communications and media relations activities in response to challenging situations.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Developed and promoted corporate brand, images and identity to media and public.
- Crafted and analyzed ad creatives, hooks, CTAs, and audience segments to optimize conversion rates and campaign results.
- Evaluated daily performance budgets and pacing to increase efficiency and decrease wasteful spending.
- Implemented and managed performance dashboards and reports aimed at analyzing KPIs and facilitating strategic decision-making.
Social Media Manager at Go Places Digital (2019-09 – 2020-12)
Managed social media accounts and created engaging content for multiple platforms to boost company online presence.
- Responded to comments, posts, and questions from various channels under supervision of Brand Manager.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Conducted daily updates to social media profiles to boost company online presence.
- Moderated social media accounts for constructive, brand-appropriate communications.
- Responded to comments, posts, and questions from various channels.
Sales Associate at Airtel Kenya (2017-05 – 2017-09)
Provided customer service and product information while handling customer concerns and technical support.
- Informed customers about special promotions and provided detailed information for various products.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Solved problems with products and services by providing customers with technical support.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Provided product and service recommendations to guide customers on products to meet varying needs.
