Annette O

Hi ! My name is Annette . I have been working in Digital Media and Website Management for 10 years. I have proven experience managing CMS platforms (wordpress,wix and strapi) as well as in leading multi-platform digital marketing strategies. additionally, I am well versed with managing the building, launch and daily operations pertaining to websites in different industries.

Additionally, I am skilled in driving brand growth, enhancing user engagement, and executing innovative online campaigns across diverse industries in Kenya and Australia.

Education wise, I have a Bachelor's in Communication and Public relations from Moi University, Kenya and a Masters in Media from RMIT, Melbourne. Both experiences have enabled me to be flexible and able fit into various capacities.

Head of Digital Marketing - Wild Rose Kenya - Nairobi County, Kenya

(2024-01 - 2024-12)

• Managed the full digital marketing strategy including website content updates, SEO enhancements, and social media management.
• Developed and executed email marketing campaigns to drive eCommerce traffic and customer engagement.
• Led the design and implementation of targeted advertising campaigns across Google and social platforms.
• Maintained website updates for seasonal promotions, blog posting, and digital assets management.

Assistant Manager Business Development - Brett Communications Ltd. - Nairobi County, Kenya

(2023-08 - 2024-01)

• Supported marketing operations by creating digital campaigns, proposals, and maintaining corporate brand identity.
• Identified market opportunities and collaborated with innovation teams to tailor new products and solutions.

Ecommerce Assistant Manager - Compland Shop - Nairobi, Kenya

(2022-03 - 2023-02)

• Managed WordPress website updates, product uploads, banners, and site optimization using SEO tools.
• Provided B2B and B2C customer support, handled order management, and liaised with suppliers.

Ecommerce Project Manager - Globeflight - Nairobi, Kenya

(2021-02 - 2022-07)

• Initially managed digital media platforms, including website updates, social media, copywriting, graphic design, and analytics reporting.
• Spearheaded the creation and launch of the "Big Drop" ecommerce site, overseeing the project from concept to deployment.
• Conducted audience, competitor, market, vendor, and internal operations analysis to inform project decisions.
• Designed the brand kit (logo, business cards, letterheads, banners) and led overall graphic design for digital and print materials.
• Guided website structure and design using Figma wireframes; coordinated directly with developers during site construction.
• Managed the project timeline using Gantt charts, ensuring milestones were met efficiently.
• Set up and managed multiple social media platforms (Facebook, Instagram, TikTok, Twitter) to build brand presence.
• Led vendor sourcing, onboarding, and ecommerce product database management, including website categorization.
• Planned and executed online marketing campaigns (Google Ads, Facebook, Instagram) and offline promotions (flyers, expos).

Remote Media Consultant - Kenya Conference Solutions - Kilifi County, Kenya

(2020-10 - 2022-07)

• Creating content for company proposals, profiles, webinars and social media
• Demo design of the company website (wireframe )

Media Marketing Manager - Bobu Africa - Nairobi, Kenya

(2020-02 - 2020-08)

• Content creation as well as content management for the company social media and website
• Google Translate Assisted Content Translation from Chinese to English
• Product management e.g. product sourcing, and follow through until sale. B2B Collaboration correspondence and contract drawing

Event Assistant - Event-Crew Australia - Melbourne, AUSTRALIA

(2019-07 - 2019-12)

• Event Coordinator at varying conferences e.g. International Society on Thrombosis and Haemostasis 2019 Conference (ISTH) and the Cyber Security Conference 2019

Marketing and Culinary Coordinator - Afrohub - Melbourne, Australia

(2017-01 - 2019-07)

• Provided versatile support across operations, including running the kitchen and managing event logistics for two years.
• Assisted in planning, marketing, and executing diverse media events for an African Creative Hub specializing in Kenyan and Ethiopian culture.
• Created digital narratives and marketing content to promote events and drive audience engagement.
• Liaised with artists and event talent, ensuring professional standards in event setup, sound checks, and overall event marketing execution.

Bridal Assistant and Social Media Manager - GWM (Gorgeous Wedding Memories) - 201 riversdale rd, hawthorn

(2018-07 - 2019-03)

• Provided administrative and front-desk support, including reception duties and managing bridal fittings.
• Handled inventory management through regular stock taking and database updates.
• Created and maintained Google Drive databases to streamline internal operations.
• Led the clean-up, redesign, and blogging activities for the company’s WordPress website to enhance user experience.
• Managed social media platforms, including coordinating influencer collaborations, correspondence, and contract drafting to boost brand visibility.

Social Media and General Intern -The Homeboyz Foundation (NGO) - Homeboyz Entertainment Ltd - Kenya

(2014-11 - 2015-05)

• Created marketing campaign content for radio, Facebook, Twitter, and the organization’s website.
• Supported administrative operations, including data entry and compiling end-of-month financial reports.
• Conducted extensive fieldwork, registering thousands of users to the YHUB website.
• Drafted professional correspondence to overseas sponsors, fostering donor engagement.
• Assisted in customer service training sessions to enhance community outreach efforts.

General Media Intern - Buni Media - Kenya

(2014-02 - 2014-08)

• Facilitated communication and coordination between various production departments.
• Assisted with makeup and costume planning and design for on-screen talent.
• Performed occasional voice-over work and acted as an extra in media productions.
• Provided support to the catering and art departments during filming and production activities.

Master's degree - Communication and Media Studies - RMIT University (2016-07 - 2018-07)

Bachelor of Science (B.Sc.) - Communication and Public Relations, Mass Communication/Media Studies and Public Relations - Moi University (2011 - 2014)