Antony Mureithi

Commercially driven B2B Sales and Business Development Leader with 4+ years driving SME and mid-market revenue growth across East Africa. Proven track record managing high-velocity sales pipelines, closing mid-market deals, and consistently exceeding ambitious targets in fast-paced, competitive environments. Experienced in cold outreach, consultative selling, CRM-driven pipeline management, and structuring bespoke commercial proposals.

Strong regional market knowledge across Kenya with the instincts to identify, convert, and grow business clients at scale.

Business Development Lead at BIOSORRA (2025-07 – Present)

Climate-tech startup commercialising biochar for soil regeneration and carbon removal — backed by Bezos Earth Fund, XPRIZE, MIT Solve, and $3.5M Pre-Series A funding.

• Built and managed a multi-segment B2B pipeline from zero across commercial farms, cooperatives, distributors, and institutional buyers — demonstrating ability to penetrate complex, multi-stakeholder accounts
• Closed a KES 15M MoU for FY2026, structuring long-term commercial agreements through consultative selling and multi-round negotiation
• Educated buyers on a new product category with no established market precedent — developing tailored commercial proposals, ROI models, and field demonstrations to drive adoption
• Secured 5 high-value trials with leading agri and sustainability companies (combined TAM: KES 25M+), converting unfamiliar prospects into contracted partners
• Signed distribution agreement with Mazao na Afya, unlocking access to 10+ counties and enabling scalable market expansion

Key Account Manager — Retail & Quick Commerce at Glovo Kenya (2024-04 – 2025-06)

Leading European on-demand delivery marketplace operating across 25+ countries. Kenya's portfolio spans retail, pharma, electronics, and FMCG.

• Managed a €122K multi-category partner portfolio, delivering +46% YoY revenue growth through strategic account planning and commercial activation
• Drove KES 15.9M in GMV in 2024 at 15% compound monthly growth — consistently exceeding revenue KPIs through partner-level joint business planning
• Planned and executed co-branded digital marketing activations and Prime-exclusive promotions, increasing partner conversion rates by 8% on average and MoM revenue by 12–18%
• Generated KES 13.7M+ in incremental GMV by onboarding and scaling digital-first retail partners including Miniso, Mika, Decathlon KE, and Badili Africa
• Accelerated revenue for top pharma partners by 80% and 52% respectively through targeted digital campaign execution and performance analytics
• Reduced hard cancellations by 50%+ through operational restructuring, improving platform metrics and partner satisfaction scores
• Negotiated commission and revenue-sharing structures delivering a 25% uplift in annualised revenue for key accounts

Sales Executive — Food Vertical at Glovo Kenya (2022-03 – 2024-03)

• Consistently achieved 120%+ of quarterly revenue targets through disciplined pipeline management and data-driven territory strategy
• Spearheaded Project Malipo — redesigned partner onboarding criteria, reducing new-account churn by 50% and improving commercial quality of the partner portfolio
• Created the Shock Plan Tracker — now a standard performance management tool deployed across Glovo Africa, improving sales tracking efficiency by 45%
• Improved lead conversion rates by 20% through structured outreach strategies and solution-led commercial proposals
• Progressed to Key Account Manager within 2 years based on consistent above-target commercial performance

Architectural Assistant at Latitude Design (2021-01 – 2022-02)

• Managed 10+ client engagements end-to-end, translating briefs into actionable deliverables with a 20% improvement in client approval rates
• Delivered complex projects on time and within budget through structured cross-functional coordination with contractors and engineers

Associate Degree in Architecture – Jomo Kenyatta University of Agriculture and Technology (JKUAT)