Ayan Mohamed

A social media manager with over 3 years of experience in executing social media marketing campaigns across different platforms, including Facebook,

X, Instagram, and TikTok. Skilled in public relations, content writing,

increasing social media engagement, tracking campaigns to maximize ROI and building successful accounts. Proficient writer with strong theoretical background in media relations and advertising.

WORK EXPERIENCE

 FREELANCE — SOCIAL MEDIA MANAGER

● Built and managed social media account resulting in 43% increase in engagement and followers in the first month

● Implemented a successful marketing campaign resulting in a 60% increase in sales

● Created and designed visually compelling reels, carousels and posts using

Canva and Adobe Express

● Analyzed and reported on social media marketing metrics using Buffer to maximize ROI of future campaigns

● Conducted research to determine current benchmark trends and audience preferences.

FREELANCE — CONTENT WRITER

● Worked one on one with a product manager to produce customized articles about their products

● Produced original, creative content for promotional advertisements and marketing materials.

● Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

● Wrote commercial scripts and recorded voice-over advertisements

UPC, Uganda People’s Congress — Public Relations Intern

● Assisted PR officer with writing meeting minutes, researching topical issues,

editing press releases, and networking with journalists.

● Organized press conferences every Wednesday for the party's weekly press briefing

● Managed party's social media accounts, increasing positive engagement of topical events with the media and followers

● Monitored the media coverage of the party to always maintain a positive public image

EDUCATION

UNIVERSITI TUNKU ABDUL RAHMAN (2020 – 2022)

Master of Communication

ISLAMIC UNIVERSITY IN UGANDA (2016-2019)

B.S in Mass Communication