Benson Muya

Growth marketing professional with 4+ years of experience driving customer acquisition, lead generation, and community growth across Web3, DeFi, and fintech. Certified in Google Ads, Google Analytics 4, HubSpot Digital Marketing, and HubSpot Content Marketing, with hands-on experience building marketing systems that scale audiences from zero, sharpen targeting through analytics, and convert engagement into measurable growth. Combines strategic planning with execution — content, campaigns, automation, and reporting — to move growth metrics that matter to a business.

Digital Marketing & Community Manager (Industrial Attachment) - Metaquad Limited - Nairobi

(2026-02 - 2026-05)

• Directed digital growth strategy for the DeFiYields.io platform, scaling community reach from 0 to 10,000+ followers/members across X and Telegram.
• Built and executed content and campaign calendars that increased engagement and expanded qualified audience reach.
• Led influencer partnership strategy, identifying and onboarding high-value micro-influencers to extend market reach.
• Analyzed market and competitor data to shape acquisition strategy and positioning.
• Delivered weekly analytics reporting on reach, engagement, and conversion to guide leadership decisions.

Outreach Coordinator & Community Manager - DeFiYield (defiyields.io) - Remote

(2022-01 - 2023-12)

• Directed a multi-country growth strategy, expanding community reach from 0 to 5,000+ followers through influencer partnerships across 8 international markets.
• Managed campaign budgets and deliverables across a 13+ account portfolio targeting international audiences.
• Delivered localized campaigns across Japanese, French, and English markets to widen acquisition funnels.
• Reported performance insights and strategic recommendations that informed core team decision-making.

Freelance Growth Marketing Consultant - Independent - Remote

(2021-01)

• Deliver end-to-end digital marketing services — strategy, content, and analytics — for clients in crypto, fintech, and SME sectors.
• Build marketing automation systems (n8n, Make.com) that streamline outreach and reporting, improving operational efficiency.
• Generate new business through direct outreach and pitching, securing marketing engagements with startups and fintech companies.

Marketing & Community Support - Decred Cryptocurrency

(2024-01 - 2024-12)

• Supported growth campaigns contributing to a 50,000+ member community, strengthening engagement across forums and social platforms.

Community & Content Support - Privi Protocol

(2021-01 - 2021-12)

• Supported community growth and moderation for a 50,000+ member community, contributing to event planning and feedback loops that shaped product decisions.

Customer Service Assistant - Equity Bank Kenya

(2016-01 - 2016-09)

• Advised clients on banking products and account services, building foundational skills in financial customer engagement.
• Resolved service issues and processed account transactions accurately in a high-volume banking environment.
• Promoted banking products to walk-in customers, contributing to branch acquisition targets.

Data Entry Clerk - Ministry of Lands, Murang'a County

(2017-05 - 2018-09)

• Entered, verified, and reconciled land records across digital and physical filing systems, ensuring data accuracy for a government land registry.
• Supported administrative staff with reporting and documentation, strengthening attention to detail and regulatory compliance.

Diploma - Business Management and Administration (DBMA) - Zetech University, Nairobi (2024-01 - 2025-12)

Kenya Certificate of Secondary Education (KCSE) - Murang'a High School (2012-01 - 2015-12)