Marketing professional with 11 + years’ experience
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Beth is a marketing professional with 11 + years’ experience having worked in FMCG, Oil & Gas and
Mining industries as well as marketing agencies, where she has been able to bring her expertise and experience onboard by uncovering consumer insights and strategizing on how to grow the various brands she has worked with.
Beth believes that putting a smile on a customer’s face is the best route to a customer’s heart,
and what better way to do this than through MARKETING!
Beth supports (in liaison with Safaricom Technovation) from time-to-time high school girls in developing business plans and marketing strategies for their innovation projects/applications.
She also published a paper with International Journal of Applied Information Systems (IJAIS)
which is centered around e-governance and the Kenya e-Citizen service delivery system.
Beth has received training in Marketing, Project Management and ISO audit.
Beth holds a Bachelor of Science degree in Computer Science from Kenyatta University – Nairobi,
and a Master of Science degree in Information Technology Management from University of
Nairobi.
MSc. ITM from University of Nairobi
BSc. Computer Science from Kenyatta University
Introduction to Marketing (Coursera program) from University of Pennsylvania
