Beverly Mumbi

Strategic Marketing and Brand Communications professional with 4+ years of progressive experience driving integrated marketing initiatives, brand positioning, and stakeholder engagement across aviation, wellness, conservation, and retail sectors. Proven expertise in formulating and executing data-driven marketing strategies that elevate brand visibility, enhance thought leadership, and support business development objectives. Demonstrated capability in developing compelling content for diverse stakeholder groups, conducting market intelligence research, managing multi-channel campaigns, and ensuring brand compliance across all touchpoints.

Skilled at translating complex service offerings into clear value propositions that resonate with target audiences, with a track record of collaborating with cross-functional teams to deliver measurable business impact.

MARKETING & BRAND COMMUNICATIONS SPECIALIST at PEARLSKY UGANDA (2023-05 – Present)

Aviation & Travel Service

• Formulated and executed comprehensive integrated marketing strategies across Meta Business Suite, Google Ads, and LinkedIn to profile aviation services, routes, and subject matter experts, driving a 20% increase in qualified lead generation and web traffic during strategic campaign periods
• Conducted extensive market research and competitive intelligence analysis leveraging passenger behavior analytics and industry trends to develop data-driven recommendations that improved flight reservation conversion rates by 40%
• Led CRM optimization initiatives using the AeroCRS aviation platform to streamline customer relationship management workflows and enhance passenger communications, reducing acquisition costs by 30% while maintaining service quality
• Developed executive-level campaign performance reports synthesizing marketing metrics, ROI analysis, and strategic insights to inform senior leadership decisions on budget allocation, new route launches, and business development priorities
• Championed brand compliance and messaging consistency across all customer touchpoints through cross-functional collaboration with flight operations, customer service, and sales teams, maintaining 95%+ customer satisfaction scores
• Identified and capitalized on marketing opportunities, sponsorships, industry partnerships, and regional collaborations, to enhance brand visibility and establish market positioning across the East African aviation sector

MARKETING & CUSTOMER ENGAGEMENT SPECIALIST at YOUSWIM (2025-02 – 2025-11)

Aquatic & Wellness Services

• Developed and executed multi-channel digital marketing strategies across Instagram, Facebook, TikTok, and Google Ads to profile aquatic services, wellness programs, and construction expertise, achieving 25% growth in organic engagement and qualified service inquiries
• Managed stakeholder communications via WhatsApp Business and email channels with sub-2-hour response times, addressing inquiries on service offerings and pricing, directly enhancing conversion rates and client satisfaction
• Conducted market research and developed demand-forecasting models by analyzing seasonal enrollment patterns and competitive landscape, informing promotional timing, content strategy, and marketing resource allocation
• Led keyword optimization and A/B testing campaigns on Google Ads to effectively profile service lines and target diverse customer segments, maximizing marketing ROI and improving lead quality
• Streamlined marketing operations through integrated content calendar management across multiple service lines, ensuring brand consistency and reducing customer drop-off rates by 25%

MARKETING & STAKEHOLDER COMMUNICATIONS OFFICER at CHIMPANZEE SANCTUARY & WILDLIFE TRUST (2023-07 – 2023-09)

Conservation Partnerships

• Formulated and executed brand strategy and positioning initiatives through strategic analysis of Meta Insights and digital performance metrics, elevating conservation brand visibility by 15% and strengthening stakeholder perception
• Developed compelling storytelling content showcasing rehabilitation programs, habitat preservation, and community education efforts to effectively communicate the organization's mission and value proposition to donors, partners, and the public
• Orchestrated 5–10 stakeholder engagement programs per cycle, educational workshops, sanctuary tours, and ecotourism experiences, managing end-to-end event coordination and logistics with 100% accuracy and participant satisfaction
• Established a centralized digital asset management system implementing professional brand standards for wildlife photography, conservation reports, and donor communications, supporting long-term engagement and partnership development

RETAIL SALES & VISUAL MARKETING at KEJU DESIGNS (2022-04 – 2022-10)

Footwear Retail

• Developed and executed integrated marketing campaigns aligning social media content strategy with in-store retail performance, customer preferences, and seasonal trends, driving a 20% increase in repeat customer visits and brand loyalty
• Managed product launch coordination for seasonal collections, overseeing digital asset workflows and promotional materials to ensure 100% brand consistency and accurate messaging across all channels
• Implemented structured order fulfilment tracking systems for custom product specifications and delivery schedules, improving turnaround time by 20% and enhancing customer satisfaction and retention

Bachelor of Commerce in Marketing – Catholic University of Eastern Africa (2023-10)