Bill Clinton

I am a results-driven Performance Marketing Specialist with over 2 years of hands-on experience managing paid acquisition campaigns across Meta and Google platforms. I specialize in driving traffic, optimizing conversion funnels, and improving key performance metrics such as CPA, ROAS, and CTR. I have consistently increased engagement and conversions while reducing ad spend inefficiencies.

I thrive in data-driven environments where testing, scaling, and performance optimization lead to measurable business growth.

Digital Marketing & Administrative Intern at Mara Predenna Game Lodge (2024-10 – 2024-12)

Managed digital marketing initiatives and administrative tasks supporting campaign execution and performance optimization.

• Increased website traffic by 20–35% through SEO and content optimization
• Supported paid campaign execution and audience targeting strategies
• Improved marketing efficiency by organizing and analyzing customer data
• Collaborated with teams to align marketing creatives with campaign goals

Content & Engagement Strategist at Tough Supermarket (2023-12 – 2024-06)

Developed and executed content and engagement strategies to drive customer acquisition and retention.

• Drove 30–40% increase in customer engagement through targeted campaigns
• Improved conversion rates by 20–30% using data-driven campaign adjustments
• Developed high-performing creatives aligned with promotional strategies
• Contributed to customer retention through segmented engagement tactics

Freelance Performance Marketing Projects at Self-Employed (2023 – Present)

Managed multiple freelance performance marketing campaigns for various clients across Meta and Google platforms.

• Managed paid campaigns (Meta & Google) with monthly budgets of $300–$800
• Achieved 3.2x ROAS through campaign optimization and audience targeting
• Reduced Cost per Acquisition (CPA) through continuous A/B testing
• Improved CTR by 20–35% using optimized ad creatives and messaging
• Increased organic and paid traffic by 40–60% through integrated strategies
• Built and optimized marketing funnels to improve conversion rates

Digital Marketing Certification in Digital Marketing – Generation Kenya (2025 – 2026)

Diploma in ICT – Rift Valley Institute of Technology (2021-10 – 2024-12)

KCSE in General Studies – Got Rateng Secondary School (2017 – 2020)