Blue Apple
Graphic Designer · UX/UI Designer · Brand Identity Specialist
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About
Creative and results-driven Graphic Designer and UX/UI Designer with 1–3 years of freelance experience delivering bold, high-impact visual work across diverse industries. Skilled in the full Adobe Creative Suite and Figma, with a proven ability to translate brand briefs into compelling visual identities, packaging systems, digital campaigns, and user-centred interfaces. Known for a futuristic, bold aesthetic and a strategic approach to design — building brands that communicate with clarity, confidence, and creativity.
Creative Graphic
Designer, Brand Identity Designer, and UX/UI Designer with 3+ years of freelance experience delivering impactful visual solutions for startups, SMEs, NGOs, and international clients. Experienced in creating brand identities, packaging systems, marketing campaigns, digital content, and user-centred interfaces that balance creativity with business objectives.
Experience
Freelance Graphic & UX/UI Designer at Self-Employed (2023-01 – Present)
- Designed logos, full brand identities, and comprehensive digital asset suites for startups and established businesses across Kenya and internationally.
- Delivered a full supermarket rebrand for Uchumi Supermarkets — including logo redesign, color and typography systems, product packaging, staff uniforms, signage, mobile app UI, and e-commerce website design.
- Developed UX wireframes, interactive prototypes, and polished UI designs for mobile and web platforms using Figma.
- Produced multi-poster public health awareness campaigns, event branding, and promotional materials for clients across beauty, fitness, FMCG, telecoms, and the NGO sector.
- Designed product packaging mockups for FMCG brands including Pondo Honey and Scrubs personal care, ensuring shelf-ready visual appeal and brand consistency.
- Created social media graphics, pitch decks, brochures, and signage aligned to client brand strategies and target audiences.
- Edited and enhanced product photography and digital artwork for use in online stores and marketing catalogs.
Education
Diploma in Graphic Design — Level 6 (CDACC) in Graphic Design – Nairobi Institute of Technology (2024-01 – 2026-4)
Kenya Certificate of Secondary Education (KCSE) – Moi Forces Academy (MFA) (2011-01 – 2014-12)
