
Bradford Maina
A business developer who uses creativity, finance and cultural fluency to build relevant solutions.
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About
An articulate peddler of hope: a hope that is both qualitatively and quantitatively sound, enabling those who receive it to build on solid foundations. I am captivated by the promise of the African continent and the glorious destinies of her sons and daughters. I seek to pursue and realise this promise by leveraging my experience and education in finance, marketing, entrepreneurship, and a uniquely enriching upbringing.
Experience
Consultant / Founder at Portefolio Consulting / Mayanah Insurance/ Etiopia's Basket (2016-09 – Present)
Multi-venture role combining consulting, insurance innovation, and agribusiness development
- Redesigned and revitalised business and strategy plans for multiple clients, expanding the company's mandate from theoretical consultancy to an implementation-based consultancy.
- Represented a client to a bank and secured a funding agreement.
- Developed innovative business models previously unexplored in respective markets.
- Leading a pilot project in Ndola, Zambia, embedding insurance premiums into everyday food products—a pioneering initiative set for commercial launch in 2024.
- Spearheading Etiopia's Basket, a Zambian-based agribusiness cooperative transforming wheat production and integrating healthcare services into the food supply chain. Managing a 100-hectare wheat farm, scaling to 1,000 hectares, and embedding healthcare service access into food products.
Property Consultant at Home Afrika (2014-01 – 2014-11)
Real estate and agriculture hybrid product development and property market analysis
- Conceptualised Kenya's first real estate-agriculture hybrid product, where land parcels were sold with forward-contracted produce, enabling more scientific valuations for land banking and sales.
- Provided property market analysis to individual real estate investors.
- Developed and evaluated financial models for the company.
- Established partnerships with banks (Barclays, Rafiki) and Amiran, an Israeli agribusiness firm.
- Managed client relations for the company's mass-market product offerings.
Property Consultant at Villacare Kenya (2013-11 – 2013-06)
Residential development mapping and marketing services
- Mapped and profiled residential developments in Nairobi based on use, estimated value, and marketability.
- Signed contracts to provide marketing services for developments worth KES 600 million (~$6M).
- Collaborated with the property management, projects, and legal divisions to negotiate marketing contracts with property owners.
Property Consultant at Deus Properties (2011-06 – 2012-11)
Sales and leasing of residential and commercial properties
- Managed sales and leasing transactions for residential and commercial properties.
- Developed marketing strategies to enhance property visibility and attract buyers.
Education
International MBA in Business Administration – IE Business School (2016-01 – 2016-06)
BSc in International Business Administration – United States International University (2007-09 – 2011-08)
