Julu 2019-Present: General Manager Marketing and Communications | Southern Grains Ltd
- Managed product distribution by negotiating contracts with vendors and distributors.
- Capitalized on emerging opportunities, consistently tracking markets to stay on top of trends.
- Launched numerous products successfully in multiple markets, notably Wanda Flour.
- Improved advertising and promotional plans with clearly organized and executed marketing strategies.
- Helped optimize product specifications such as design, colour, or packaging by working closely with development personnel.
- Analyzed market trends and prepare forecasts.
Feb 2017- July 2019: Marketing & Advertising Executive | Godrej Consumer Products
- Created and designed brand manuals for themes and NPDs as well as communication Language guide for B2B and B2C online and print marketing campaigns. Most notably for Brand relaunches of Darling Hair, Valon Skincare & Pride home Care well as Godrej CSR Program. These designs were nominated for awards in 3 different countries Kenya, Mozambique & South Africa.
- Identified advertising needs with skilled analysis of current strategies and market gaps.
- Researched consumer opinions and marketing strategies in collaboration with statisticians, pollsters and marketing team members.
- Stayed on top of market and industry trends by following literature and online chatter.
- Measured customer satisfaction with surveys, polls and questionnaires.
Feb 2016-Feb 2017: Art Director | Transcend Media Group
- Led creation and delivery of design solution documentation to support marketing campaigns and product launches.
- Met client objectives, leveraging expertise in typography, iconography, color theory, digital design, and UI tactics.
- Contributed to design and execution of digital content for email campaigns.
- Brainstormed and created ideas with internal creative teams.
- Reviewed storyboards for all visual elements, working in conjunction with Creative Director.
- Led client and internal presentation of concepts and work.
- Communicated creative strategy and notes through both in-person and remote team meetings.
- Conceived original designs and marketing concepts used in brochures, pamphlets, flyers, and billboards, notably Kenya Power campaigns (Badilisha Bulb, Kibera Turnkey), Consolidated Bank (We Are You) and NTSA (Smart DL Campaign).
Jan2015-Feb 2016: Digital marketing Executive | On Cue Digital
- Identified and integrated emerging media and technologies from current online trends.
- Optimized search marketing strategies based on web analytics such as visit numbers, time on site, and page views per visit.
- Created content strategies for digital media.
- Spearheaded online marketing initiatives like paid advertising and affiliate programming.
- Matched branding and company visual format through effective collaboration with development, multimedia, and design teams.
- Designed, built and maintained social media presence including social media pages and websites for leading companies, notably Consolidated Bank, AAR Insurance, Serena Hotels.
Sep 2014-Jan 2015: Marketing Consultant | Peer Advertising Ltd
- Improved business performance by adapting sales and marketing strategies to changing market trends and business targets.
- Achieved higher customer satisfaction ratings by improving company products and service delivery.
- Steered clients toward optimal business solutions with polished presentations and thorough reports.
- Improved advertising and promotional plans with clearly organized and executed
