Head of Digital at Tatu City (2025-03 – Present)
- Lead the full digital growth agenda for Tatu City's multi-billion real estate portfolio, driving acquisition, brand visibility and conversion across flagship developments including Jabali Towers, Kijani Ridge, Oaklands, Zuri Springs, Porini Point and Tatu Industrial Park, while owning the overarching digital content strategy and narrative across all platforms.
- Architect and execute integrated digital strategies across paid media, content, CRM, web and search, overseeing content planning, production, approvals and publishing, delivering more than 15,000 leads year to date, with over 4,000 qualified for sales engagement.
- Manage and optimize monthly performance marketing budgets of up to USD 10,000 across Meta, Google, LinkedIn and diaspora funnels, ensuring content formats, messaging and creative assets are optimized for each platform and audience.
- Own the digital revenue engine, delivering 53+ sales and more than KES 300 million in sales value in 2024 and 2025, using data-led content optimization to improve lead quality and conversion.
- Partner with the sales and events teams to support over 100 customer engagements, developing event-led content, follow-up messaging and sales support materials, generating 16 same-day sales.
- Lead 360-degree launch and growth campaigns from strategic positioning to creative direction and performance execution, directing content ideation, copy development, asset creation and rollout.
- Build and operate diaspora acquisition funnels in the United Kingdom, United States, Middle East and East African diaspora markets, curating market-specific content journeys including ads, webinars, landing pages and email communication.
- Oversee digital communications in collaboration with Sales, Legal, Product and agency partners, acting as final gatekeeper for content accuracy, brand tone and compliance.
- Develop and deploy branded toolkits, digital sales collateral and agent enablement materials, managing content versioning, updates and reuse across campaigns.
Digital Lead at Engage BCW (2024-04 – 2025-03)
Key Clients: MasterCard Foundation, Liberty Insurance, Mi Vida, Carrefour, Jambojet, Crown Paints, Del Monte, Softcare, BM Security, CMA, Hass Consult, Glee Hotel
- Recognized with a SABRE Certificate of Excellence for leading the award-winning Black November campaign for Carrefour, overseeing content strategy, copy direction, creative development and multi-platform rollout.
- Lead and coordinate a team of Media and Digital Account Executives and interns, supervising content planning, copy development, publishing schedules and quality standards.
- Maintain rigorous quality control over all work produced by the team, reviewing, editing and approving content and creative assets before client submission.
- Develop comprehensive PR, Online and Digital Media strategies, embedding content frameworks that align messaging, platforms and audience intent.
- Deliver regular PR, online and digital performance reports to clients, including content performance analysis and optimization recommendations.
- Manage account budgets effectively, aligning content production scope with media spend and campaign priorities.
- Facilitate regular client review meetings, presenting content performance insights and refining narratives based on results.
- Drive business development by identifying new opportunities, contributing content-led ideas, storytelling angles and campaign concepts for pitches.
Head of Social Media at Dentsu Kenya (2023-02 – 2024-02)
Key Clients: Safaricom, M-PESA, KCB, Vooma, ABSA, Cadbury, Oreo, Bournvita, Stimorol, Rexona, AXE, Ariel, Downy, Always, Pampers, Jubilee Insurance, Standard Chartered, Nokia, NCBA, Loop, DTB, Unga Ltd
- Build strong client-agency relationships, providing leadership on content strategy, editorial direction and platform execution.
- Stay updated through continuous learning, applying emerging content formats, trends and platform best practices.
- Identify and explore potential business opportunities, proposing content-driven digital solutions.
- Close business deals, translating client needs into scalable content and social programs.
- Drive digital revenue goals through Search, Social and Mobile, anchored by strong content ecosystems.
- Promote digital capabilities and innovations, particularly content, social storytelling and creator-led formats.
- Lead agency thought leadership on social media platforms, shaping Dentsu's content voice and presence.
- Manage project scope, overseeing content timelines, approvals and delivery.
- Write communications briefs, clearly defining content objectives, tone and formats.
- Provide campaign performance reporting, including content effectiveness and engagement analysis.
- Partner on brand strategies, developing content narratives aligned to consumer insight.
- Gather insights into consumer behavior, using them to inform content planning and messaging.
- Establish third-party media partnerships, supporting content amplification.
- Ensure on-brand, consistent and optimized content across channels.
- Develop and evolve content strategies aligned with marketing initiatives.
- Create content calendars and supervise writers, editors and content strategists.
- Integrate content activities with traditional marketing campaigns.
- Utilize market data to develop content themes and assets.
- Ensure consistent global experience while implementing localization strategies.
- Participate in hiring and supervising content leaders across verticals.
Digital Marketing Manager at SportPesa (2022-03 – 2023-01)
- Managing all areas of digital marketing & social media distribution, including content planning, copywriting, scheduling and optimization.
- Maintaining, managing and moderating multiple pages, ensuring content consistency and timely publishing.
- Monitor analytics, audience sentiment and trends, using insights to refine content direction.
- Social media copywriting.
- Stay up to date with viral trends, translating them into relevant content opportunities.
- Working closely with Marketing on campaigns, aligning content messaging across platforms.
- Measuring effectiveness of media investment, optimizing content performance based on data.
- Strategizing and executing SEO/SEM and PPC campaigns, developing supporting content assets.
- Brainstorming new and creative growth strategies, from a content and storytelling perspective.
- Collaborating with teams and influencers, coordinating content rollout and approvals.
Digital Marketing Manager at Althaus / Westgate Shopping Mall (2021-01 – 2022-02)
- Manage and moderate the brand's social media platforms, overseeing daily content posting and engagement.
- Identify tactical social media opportunities, planning timely content around events and promotions.
- Engage with community members, using brand-aligned copy and response guidelines.
- Escalate trends, informing content adjustments and messaging responses.
- Ensure brand consistency throughout all interactions, including content tone and visuals.
- Keep track of social media trends, adapting content formats accordingly.
- Reporting on social media activity, including content performance insights.
Digital Marketing Manager at Scanad Ltd (2018-02 – 2021-02)
- Managed brand social media pages and channels, planning and publishing content across platforms.
- Develop and compel relevant content & engagement plans.
- Engaged social communities, executing content aligned to defined brand personas.
- Practice social monitoring and listening, informing content direction and messaging.
- Reporting on social media activity, with a focus on content performance.
- Ensure brand consistency throughout all interactions, including content and copy.
- Escalate trends, supporting timely content and response strategies.
- Establish third-party media partnerships, supporting content amplification.
- Ensure on-brand, consistent and optimized content across channels.
- Develop and evolve content strategies aligned with marketing initiatives.
- Create content calendars and supervise writers, editors and content strategists.
- Integrate content activities with traditional marketing campaigns.
- Utilize market data to develop content themes and assets.
- Ensure consistent global experience while implementing localization strategies.
- Participate in hiring and supervising content leaders across verticals.
