Brian Patrick

Product & Data Analytics professional with 7+ years of experience supporting digital financial products through data-driven decision making, product performance monitoring, and cross-functional execution. Experienced in digital lending workflows including product development support, customer journey optimization, risk monitoring, and KPI tracking. Proven ability to translate customer, portfolio, and operational data into actionable product improvements across acquisition, underwriting, and repayment processes.

Skilled in working with product, engineering, risk, and business teams to deliver scalable, compliant, and customer-centric financial solutions.

Founder & Product Builder at Ujao – Data & Automation Solutions (2024-01 – Present)

• Designed and built data-driven financial tools, including a digital lending pricing simulator
• Modeled loan product structures (interest rates, repayment schedules, pricing logic)
• Developed automation workflows for customer acquisition, onboarding, and engagement
• Built systems supporting data capture, customer insights, and product analytics
• Simulated loan performance scenarios to support product design and pricing decisions
• Integrated APIs and data systems to streamline business and financial processes

Finance & Data Analyst at DexxMedia Labs (2023-04 – 2025-03)

• Tracked product performance KPIs including revenue, user engagement, and conversion metrics
• Built SQL-driven datasets and dashboards (Excel, Power BI) to support product and financial decision-making
• Supported product performance monitoring and reporting, enabling data-driven improvements
• Collaborated with engineering teams during product releases, bug resolution, and system improvements
• Conducted data validation and system checks to ensure accuracy of financial and product metrics
• Developed automated reporting workflows, improving efficiency and reducing manual effort
• Provided insights used by leadership to guide product enhancements and revenue optimization

Research & Development Analyst at Momentum Kenya (2019-09 – 2021-12)

• Supported development and rollout of financial products, including Motor Import Financing
• Coordinated across product, technology, and marketing teams during product lifecycle execution
• Built dashboards tracking product adoption, performance, and customer behavior trends
• Conducted market and customer analysis to inform product improvements and feature prioritization
• Gathered stakeholder feedback and translated insights into refined product requirements
• Performed User Acceptance Testing (UAT) and monitored post-launch product performance

Risk & Compliance Analyst at Cytonn Investments Limited (2018-05 – 2019-09)

• Developed and maintained risk monitoring frameworks and compliance reporting tools
• Built a data-driven risk monitoring system tracking operational and financial risk indicators
• Improved compliance levels from 40% to 87% through structured monitoring and reporting
• Automated compliance reporting workflows and strengthened audit processes
• Produced risk reports supporting regulatory compliance and internal governance
• Trained teams on adherence to policies and regulatory requirements

Bachelor of Commerce in Finance & Accounting – Co-operative University of Kenya