Brian Thuo

Seasoned and highly motivated, and experienced Marketing and Communication manager, with 10 years of experience in developing and executing strategic marketing and communication plans. I am also an effective communicator and problem solver, knownfor myability to drive creative solutionsto challenging situations. I have aproventrack record of success in leading teams to develop and execute comprehensive strategies that have increased customer loyalty and revenue.

My expertise includes market research and analysis, brand positioning, Communication, public relations, and digital marketing. I am passionate about creating engaging customer experiences that help brands stand out from the competition.

I am a highly motivated Marketing and Communications Manager with 10 years of experience in developing and executing strategic plans. I have a proven track record of success in leading teams to increase customer loyalty and revenue. My expertise includes market research and analysis, brand positioning, communication, public relations, and digital marketing.

Accomplishments:

• Pioneered the first Out-of-Home (OOH) marketing campaign for Sunculture. 
• Built and managed an in-house multimedia production function, generating videos, photos, and other communication materials. 
•  Established a new staff branding system, including new uniforms, to enhance brand identity. 
• Implemented a streamlined merchandise dispatch system to optimise inventory and issuance processes. 
• Revamped the company website, resulting in a 20% increase in traffic, improved SEO performance within the first year, and created an interactive and visually appealing careers page. 
•  Supported the marketing departments in Uganda and the Ivory Coast, guiding strategies, branding, and communication materials. 
•  Increased lead generation across all marketing channels. 
• Launched the Brand Champion initiative to recognise and reward staff members who actively promote Sunculture on personal platforms.
• Led the Award campaign for Sentimental Energy during the Kenya Solar Week Leadership Awards 2023, where the company won three awards.
•  Served as the Team Building Committee Chairman at Cytonn Investments PLC, fostering team spirit. 
• Successfully steered the brand team in developing strategies that increased revenue during the turbulent COVID-19 pandemic. 
• Facilitated the first Sinema Mashinani Mentorship program under the Kenya Film Classification Board, the Kenya Film School, and the office of the Member of Parliament for Gatundu North Constituency. 
• Developed the current curriculum for Talanta Institute for both the Diploma and Certificate Courses - Department of Film Studies, and organised the first edition of the Talanta Festival. 
• Supervised the student award-winning production supported by the Kenya film school from 2018 through 2019 for the Riverwood Awards, Kalasha Awards, and the Eldoret International Festival.

Career Experience:

• Marketing Manager at SunCulture (2023 - 2025)
• Marketing Manager at Sentimental Energy Ltd (2023 - 2023) 
• Brand Communications Coordinator at Cytonn Investments PLC (2020 - 2023) 
• Lecturer & Head of Editing at Kenya Film School (2017 - 2020) 
• Department Head of Film Studies at Talanta Institute (2016 - 2017) 
• Video Production Services at Princecam Media (2015)

Areas of Expertise:

• Communication & Public Relations. 
• Digital Marketing
• Marketing strategy 
• Equipment Operation 
• Microsoft Office Suite 
• Content Development 
• Adobe Creative Cloud 
• Project Management 
• Training & Development 
• Production Optimisation 
• Data Analysis • Brand Strategy 
• Budgeting & Forecasting 
• Production Planning 

Overall, I am passionate about creating engaging customer experiences that help brands stand out from the competition.

Kenyatta University - Masters of Arts in Film Studies | Date: 2016 – 2023.

Kenyatta University - Bachelor of Arts in Theatre Arts and Film Technology | Date: 2011 – 2016.