C. Siva Kumar
BUSINESS TRANSFORMATION & GROWTH LEADER
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About
Senior business leader with 30+ years of experience across BFSI, life insurance, sales, distribution, bancassurance and strategic partnerships. Proven record of building and scaling distribution businesses, developing bank-led channels, strengthening partner ecosystems and improving sales productivity. Experienced in working with boards, CXOs, banking leadership and multi-location teams.
Brings a strong combination of commercial leadership, market development, channel management, stakeholder engagement and leadership development, with an entrepreneurial approach to growth.
Experience
Founder & CEO - ARTEK Consulting Pvt. Ltd.
(2022-05)
- Founded and lead a consulting business providing recruitment, sales capability and leadership advisory services to BFSI and Pharma organisations.
- Advise clients on business development, talent acquisition, sales capability and leadership effectiveness.
Project Head – Learning & Development Centre - I Share Business Services
(2021-06 - 2022-03)
- Led an insurance distribution and capability-building project promoted by the Government of India.
- Managed programme execution, stakeholder coordination and learning interventions.
Director – Sales & Business Development - Sarvagnya Solutions
(2017-11 - 2021-03)
- Led business development and delivered leadership and career guidance programmes across Engineering and Management institutions.
- Built institutional relationships and developed new business opportunities.
VP & National Head – New Business Development & Rural Channels - IndiaFirst Life Insurance
(2016-02 - 2017-05)
- Led new business development for bancassurance partnerships and sales transformation initiatives.
- Strengthened banking relationships and expanded distribution through rural channels.
Vice President & Zonal Distribution Officer – South - IDBI Federal Life Insurance
(2007-11 - 2016-01)
- Led South Zone distribution, strategic partnerships and sales performance across multiple markets.
- Drove channel expansion, productivity improvement and partner engagement across a large field network.
Chief Manager – Bancassurance & Partnerships - MetLife India Life Insurance
(2006-11 - 2007-11)
- Managed bancassurance and alliance initiatives; recognised for strong performance in the Axis Bank launch.
Area Sales Manager – Bancassurance & Alliances - Birla Sun Life Insurance
(2004-06 - 2006-10)
- Developed bancassurance relationships and drove partner-led sales performance.
Franchisee Manager – Vijayawada - Max New York Life Insurance - Vijayawada
(2002-09 - 2004-06)
- Managed franchise operations, sales performance and local market development.
Area Head - DTDC Courier & Cargo - Andhra Pradesh
(1999-12 - 2002-08)
- Managed the Andhra Pradesh area and expanded the franchise network from 160 to 340 branches.
- Supported launches in Vijayawada and Visakhapatnam.
Earlier Career - Zen Global Finance, Lloyds Finance, Shriram Transport Finance
(1990-01 - 1999-12)
Progressive roles across finance, branch management, sales and marketing.
Education
B.Sc. - Osmania University
PG Diploma - Computer Applications - NIIT
Executive Leadership Programme - IIM Ahmedabad
