Communications Specialist
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Passionate chattered PR, Communications, Marketing and Events Planning professional with years of experience developing, managing and implementing media strategies and measuring results across traditional media and digital channels. Proficient in leading all stages of innovative, branded and revenue-generating events exceeding client and employer expectations. Produces memorable, premium-quality functions for intimate gatherings and large crowds.
Has a high level of literacy and is able to create engaging communications which incite action. Exemplary communication and relationship-building skills ensure the ability to network skillfully and build mutually beneficial relationships. Works well under pressure and multitasks in order to achieve goals to tight deadlines.
BRAND PR & COMMUNICATIONS CONSULTANT
BrighterMonday - Nairobi
May 2022 to November 2022
· Developed a Public Relations Audit
· Developed a comprehensive communications strategy in line with their objectives and goals.
BSD Group - Nairobi
January 2017 to April 2021
· Managed different clients such as Isuzu East Africa, Goodlife Pharmacy, Capital
Centre, AAR healthcare and others. I provided strategic advice and support on corporate communications, crisis communications, and media relations.
· Created project work plans, schedules and generated brand support expenditure budget while ensuring optimization of ROI on marketing investment
· Nurtured relationships with existing and new clients and collaborated with cross-functional departmental teams to deliver brand-related projects as part of the operational planning process.
· Managed agency performance by periodically setting, monitoring, reviewing, and evaluating KPIs.
· Building trusting relationships with current and potential clients by providing excellent customer service.
· Planned and implemented impactful campaigns to improve brand image as per client needs.
· Preparing and presenting PR accounts performance reports and updates.
· Analysing PR coverage and providing written reports to facilitate effective brand awareness strategies and repositioning.
· Provided strategic counsel to clients to aid their PR and wider marketing campaigns.
· Part of the team that oversaw the change of name from General Motors East Africa to Isuzu Motors.
· Received the project execution award in 2017.
· Successfully improved various brands’ image by planning and implementing impactful PR campaigns.
· Drove the attainment of sales quotas in various competitive sectors by implementing practical communication activities and campaigns.
BSD Group - Nairobi
January 2014 to December 2016
Established and executed long and short-term brand strategies and campaigns in different markets while ensuring a battle-ready portfolio to increase brand visibility and continue brand profitability.
· Generated consumer-relevant insight and foresight to guide the development of a future brand portfolios and brand strategies.
· Developed media materials, including press kits, press releases, media alerts,
and case studies as part branding and PR strategies.
· Generated timely weekly, monthly and annual reports on branding, PR and portfolio performance to facilitate informed decision making by the client and the management.
· Identified and assessed customer needs and requirements to understand market trends and increase customer satisfaction and relations.
· Built trusting relationships with current and potential clients by providing excellent customer service.
· Analysing PR coverage and providing written reports to facilitate effective brand awareness strategies and repositioning.
· Provided strategic counsel to clients to aid their PR and wider marketing campaigns.
· Developed strategic communication plans for clients in line PR, communication,
and branding needs and goals.
· Created and implemented comprehensive brand plans, communication, and activity plans for the Value for Money Brands in East Africa.
· Directed various projects from project initiation to launch while liaising with different functional experts both nationally and internationally.
BrandQuad Africa - Nairobi
June 2014 to December 2014
· Developed and prepared the training process document to allow for continuity and seamless transitions internally.
· Efficiently planned and communicated with the entire facilitation team while ensuring relevant and rich content, timely travel and accommodation schedules.
· Drafted weekly, monthly and annual reports to inform senior management on progress and roadblocks.
· Identified and assessed customer needs and requirements to understand market trends and increase customer satisfaction and relations.
· Built trusting relationships with current and potential clients by providing excellent customer service.
· Analysing PR coverage and providing written reports to facilitate effective brand awareness strategies and repositioning.
Provided strategic counsel to clients to aid their PR and wider marketing campaigns.
· Developed strategic communication plans for clients in line PR, communication,
and branding needs and goals.
· Developed media materials, including press kits, press releases, media alerts,
and case studies as part branding and PR strategies
· Increased sign-ups from 1 course to at least 3 per client by creating yearly training schedules with the option of a series of modules that guaranteed repeat business.
· Acquired 30% of new sign-ups by participating in a brand-based talent development forum as a means of reaching new clients.
IPSOS SYNOVATE - Nairobi
January 2014 to December 2014
· Prepared draft project documents, including project instruments and quotations,
with the guidance of the relevant executive.
· Conducted project’s desk research, budgeting and expenditure controls.
· Briefed project teams together with the executive in charge and promptly updated project references.
· Screened collected data for inaccuracies and errors and made necessary corrections before analysis or presentation.
· Oversaw the handling of confidential information provided during research in line with provided guidelines.
· Participated forms, procedures, schedules and sampling criteria for field data collection to facilitate the research processes
· Collaborated with other research specialists in defining sample populations and selection criteria in line with company’s research standards and international protocal
Bachelor of Arts in Communication and Sociology in Grade attained THE UNIVERSITY OF NAIROBI
2010 to 2013
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