Catherine Wangui

Catherine is a creative and well experienced E-Marketer with demonstrated expertise on Social media management, SEO, Email marketing and Content creation.

MAIN RESPONSIBILITIES

• Plan and execute all digital marketing for assigned client’s accounts. This includes SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with clients and other vendor partners.
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate.

Digital Marketing Professional Masterclass ORADMT TRAINING INSTITUTE • Sep 2022 – Mar 2023