Clinton Muriithi
Communications and Media Officer
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About
Communication and media professional with over fifteen months of combined experience across public-sector communications, broadcast media, and advertising sales in Kenya, with particular strength in content writing, media monitoring, and social media management. Completed a 12-month internship in the Public Communications Office of a national government ministry, supporting farmer-facing programmes and media relations. Sold and managed advertising partnerships for a television station reaching an estimated 500,000 deaf viewers and 1.2 million people with disabilities nationwide.
Built and grew engagement on X (formerly Twitter) for a national university television station during a two-month sales and marketing placement.
Experience
Public Communications Intern at State Department for Agriculture (2025-03 – 2026-03) Kenyan government department responsible for national agricultural policy, running farmer-support programmes such as the fertiliser subsidy E-voucher scheme.
- Managed farmer enquiries on the fertiliser subsidy E-voucher programme at the call centre, resolving issues for callers across a 12-month posting.
- Reissued fertiliser subsidy E-voucher messages to farmers whose original vouchers had failed to deliver, restoring their access to the programme.
- Facilitated switchboard communication between ministry departments and external stakeholders, ensuring calls reached the correct desk each working day without delay.
- Monitored and analysed daily media coverage of agricultural issues to track the ministry's public visibility across print, broadcast and online outlets.
- Compiled media highlights summarising coverage of farmer and agricultural-stakeholder events for circulation to senior communications staff each week for internal review.
- Drafted media advisories addressing negative news coverage, helping the Public Communications Office respond promptly within the same news cycle each time.
- Wrote news articles covering agriculture-sector events for the ministry's communications output, contributing original content consistently across the 12-month internship. Sales and Marketing at Signs TV (Signs Media Kenya Ltd) (2024-05 – 2024-08) Kenya's only 24-hour sign-language television station, reaching an estimated 500,000 deaf viewers and 1.2 million people with disabilities nationwide.
- Sourced public-service and commercial airtime bookings, including disability-inclusion campaigns and consumer brand accounts such as Vivo, for the station.
- Identified prospective advertisers and assessed the commercial fit and feasibility of partnering with each one before starting outreach on the account.
- Researched the right approach for each prospective client and prepared tailored proposals recommending how the partnership could work in practice.
- Wrote and presented client-facing pitch materials for a station reaching an estimated 500,000 deaf viewers and 1.2 million people with disabilities. Sales and Marketing at KUTV (Kenyatta University Television) (2023-06 – 2023-07) Kenya's first television station owned and operated by a public university, broadcasting news and entertainment nationally from Kenyatta University.
- Managed the station's social media accounts, growing engagement notably on X, formerly Twitter, through consistent posting and audience interaction.
- Promoted the station through online channels and on-field activations, helping expand audience reach across the university community and beyond.
- Collected and analysed audience feedback from viewers to help shape programming decisions during a two-month sales and marketing placement.
- Developed a working method for navigating the station's video-editing and livestreaming software as a visually impaired team member, without dedicated accessible tools.
Education
B.A. in Communication and Media Studies – Kenyatta University (2024)
Secondary Education in KCSE – Thika High School for the Blind (2019)