Damaris Masaga

Highly motivated Financial Markets Professional with proven experience in investment analysis,

bond and money market trading, and product development within the African financial landscape. Specializing in driving market development initiatives and leveraging analytical insights to achieve measurable outcomes in financial systems. Passionate about contributing to policy reforms and new product innovation to foster robust and efficient financial markets.

Investment Analyst at EAST AFRICA BONDS EXCHANGE PLC (2024-01 – Present)

Regional securities exchange targeting US$20B+ East African fixed income market.

• Financial Modelling: Supported building of core financial model to assess the viability and projected returns of, using a top-down forecasting method.
• Corporate Debt Markets: Support the full lifecycle of corporate debt and commercial paper, including IPO pricing, secondary trading, redemption and corporate actions.
• Capital Raising - Supported US$3.5M capital raise by leading investor discussions & articulating the investment case, including financial model, commercial strategy & regulatory positioning, while addressing due diligence matters
• Fixed Income Pricing And Yield-Curve Analysis: Apply interpolation techniques in Excel to derive yields and benchmark rates, supporting market monitoring, reporting, and pricing validation.
• Fixed Income and Money Market Trading: Trading bonds and T-Bills on the Avvento and Bloomberg platform and handling the pre-trade and post-trade processes for Fixed Income Trades, Repurchase Agreements (REPO) and Money Market Transactions
• Business & Market Development: Onboarding and training more than 25 capital-market participants on Bloomberg and Refinitiv (LSEG) trading systems.
• Global Market Research: Analyze regional and global macroeconomic trends, including inflation, interest rates, monetary policy, and exchange-rate movements, and assess their implications for equities and bond yields and pricing.
• Market Surveillance: Monitor market-moving events, large flows, liquidity shifts, and unusual volatility signals.
• Cross-Market Bond Analysis: Produce quarterly statistics and comparative reports on bond turnover and market performance in Kenya, Uganda, and Nigeria.

Investment Officer - Equities & Fixed Income Trader at STERLING CAPITAL LTD (2022-06 – 2024-01)

Leading Kenyan investment bank specializing in capital markets, fixed income, equities, and corporate finance.

• Financial statement analysis and modelling: Conducted DCF and comparable-company analysis on NSE-listed firm translating valuation outputs into actionable client recommendations.
• Fixed Income and Equities Trading: Executed more than 50 daily equity and bond trades, generating consistent monthly investment revenue exceeding set target while maintaining a 98% trade-accuracy rate.
• Tailored investment solutions: Communicated weekly recommendations on listed equities to clients.
• Portfolio management: Managed more than 50 client portfolios, selecting, monitoring, and adjusting bonds, equities, and derivatives to balance client objectives, risk, and return.
• Stakeholder engagement: Managed biweekly client check-ins, addressed queries and concerns, and communicated suitable investment strategies.
• KYC management: Enforced KYC controls in compliance with CMA, CBK, and CDSC regulations.

Office Administrator & Accounts Assistant at SMART DATA ANALYTICAL LIMITED (2019-11 – 2022-02)

Kenyan technology solutions provider delivering enterprise software, ERP implementation, systems integration and IT consulting services.

• Tender identification and preparation: Sourced and developed more than 20 tender opportunities valued above KES 2 million, achieving a 65% success rate and contributing to 40% company revenue growth.
• Accounting: Maintained reporting systems, reconciled petty cash and bank records, and assisted with statutory returns.
• Governance and transparency: Supported audit readiness and tax-compliance processes, strengthening financial transparency and stakeholder confidence.
• Communication and outreach: Developed communication materials and led social-media campaigns to promote company services.
• Data management: Created and maintained financial, personnel, and operational databases to support decision-making.

Bachelor of Commerce – Jomo Kenyatta University of Agriculture and Technology