Derrick Abiola

A goal oriented marketing professional with 6+ years’ of experience building and maintaining a portfolio of Brand accounts and creative teams to ensure delivery of well crafted, media backed marketing campaigns for various notable accounts to satisfy clients marketing goals and ensure ROI.

Key Accounts managed: Safaricom PLC, Tile and Carpets, Stima Sacco, NKCC, Ngao credit, Pembe Zambia, Supa loaf, Power Malt West Africa, among others.

I have over five years of experience in the advertising and marketing field and I bring a wealth of knowledge to my work.

Some of my daily tasks include developing and implementing marketing campaigns on both ATL and digital channels, strategy development, oversee creation of marketing content, client and third-party relationship management, internal team management among other task to grow my accounts.

I drive business growth by implementing campaigns that: drive foot traffic to stores, generate leads to be converted, push sales through various digital channels, seeking partnerships with other brands,

building brand awareness & love to drive intention to purchase.

A keen eye for detail and an analytical mind helps me to adapt and to stay top of mind of my target audience in a constantly changing environment. A deep understanding of major digital platforms and social media tools and how to leverage each to achieve company goals and targets.

BACHELOR OF COMMERCE | SEP 2011 – DEC 2015 | UNIVERSITY OF NAIROBI, · Major: Business Information system. · Minor: Marketing