DextRaw

Multidisciplinary communications and visual storytelling consultant with 12+ years of professional experience developing strategic communications, impact narratives and creative content across commercial, development and social-impact environments in Africa. Combines communications strategy with hands-on field storytelling, including photography, videography, interviewing, video editing, writing and information design. Brings a distinctly African perspective to communications: combining strategic rigour with cultural understanding, strong visual thinking and the ability to turn complex programme, organisational and technical information into narratives that people can understand, remember and act on.

Founder & Strategic Communications Consultant | Creative Officer at Dextraw Africa Ltd (2024-01 – Present)

• Lead communications assignments from research and planning through narrative development, content production and final delivery
• Develop communications strategies, messaging and storytelling approaches aligned to organisational and programme objectives
• Translate complex programme and technical information into accessible narratives, reports, presentations and visual communications
• Produce and direct multimedia content, including photography, videography and digital communications
• Work directly with senior stakeholders and programme teams to identify communications needs and develop practical solutions
• Lead multidisciplinary teams across photography, video, design, motion and editorial production
• Support development and social-impact organisations in communicating programme outcomes, stakeholder experiences and community impact

Visual Communication Producer at GIZ / GCF Endef Programme (2025-10 – 2025-12)

Produced documentary-style visual communication and video reporting content for the German-led GIZ / Green Climate Fund ENDEF programme, documenting program activities and impact across multiple Counties in Kenya.

• Conducted field-based photography and videography documenting programme activities, community engagement and sustainability initiatives
• Produced video reports highlighting programme impact and participant experiences
• Managed on-location production, interviews and post-production editing
• Developed visual storytelling assets for programme communication and international donor reporting
• Worked in dynamic field environments while translating complex programme activities into accessible visual narratives

Brand Strategist | Senior Creative Officer at OLA Energy Kenya (2019-01 – 2024-12)

Led marketing & creative strategy and communications execution for a major regional energy brand.

• Translated marketing and business objectives into integrated communication and campaign concepts
• Developed campaigns across digital, print, retail, experiential and multimedia channels
• Worked closely with senior marketing stakeholders to interpret briefs and develop strategically relevant solutions
• Directed designers, photographers, videographers and external production partners
• Maintained creative quality and brand consistency across high-volume communications
• Developed visual storytelling and multimedia content for consumer, corporate and stakeholder audiences
• Supported major events, sponsorships and corporate communications, including rugby and sports-related activations

Creative Director & Head of Branding at HSBC SVNS / Kenya Rugby Union (2026-01 – 2026-03)

Led branding strategy and visual experience design for the HSBC SVNS World Rugby Series tournament in Nairobi, one of the region's largest international sporting events.

• Directed tournament branding and wayfinding systems across multiple venues
• Managed brand integration across sponsors, partners, and event environments
• Oversaw creative production and installation under high-pressure timelines
• Contributed to delivering a globally broadcast sporting event experience

Creative Director & Brands Strategist at Neo Marketing | Swivel Marketing | Scanad | Caby | Guy Communications (2012-01 – 2019-12)

Earlier creative and agency experience across advertising, branding, design and integrated communications.

• Built extensive experience across advertising, branding, design, photography, videography and integrated communications
• Developed brand identities, campaign concepts and marketing communications across multiple sectors
• Translated strategic briefs into creative concepts and finished communications
• Collaborated with strategists, marketers, account teams, clients and production specialists
• Developed strong expertise in visual communication, storytelling and creative problem-solving