Diana Munyika

Commercial Leader with over 15+ years of experience driving sales growth and market expansion across complex FMCG markets in East Africa. Expert in designing scalable commercial strategies for Modern Trade, General Trade, and HORECA channels while managing P&L and high-value distributor partnerships. Proven track record in leading high-performing teams of 30–50 sales professionals, leveraging data-driven sales approaches (Salesforce, Zoho, Power BI) to exceed targets in competitive multinational environments.

Responsibilities across multinationals and local companies with over 15 years skilled experience

Key Responsibilities & Strategic Impact:

• Market Leadership
• Revenue Growth & Market Expansion,volume and revenue maximization across key accounts by deploying fact-based selling methodologies and the achievement of ambitious sales and profitability targets.
• Channel Management & Distribution Excellence
•  Partner Management.
• Customer-Centric Relationship Management

An ongoing degree in business administration,Higher diploma in marketing management