Eddy Odongo

Experienced Digital Strategist with 7+ years of data literacy.

Using Data

Science, Analytics and Machine Learning skills and tools to derive insights and generate leads from available data. With an ongoing MS Marketing degree, I boast several hands-on digital strategies and traditional knowledge necessary to turn around performance and amplify results.

An organized and creative professional with demonstrated industry skills and a desire to learn more. Possessing years of experience working for a diverse group of organizations and clients.

Career Objective

Highly motivated individual and a certified data analyst and digital strategist with strong analytical skills, data wrangling, statistical programming, indexing, cataloguing, SEO and SEM skills, attention to detail, and a solid digital knowledge looking to collaborate with relevant parties to provide we'll-researched insights, achieve data driven goals and apply proven results.

Achievements

 Orchestrated a new social media campaign that boosted CTR from social media platforms by 39% within 6 months for marketever.com.

 As a self-employed Brands and Digital Marketing consultant (in collaboration with 4K Branding), Spearheaded 12 wireframes for small businesses and took 3rd place in a TechBiz Startup Weekend.

 Coordinated four fundraising events for local IDP program, which raised more than KSH 850,000 (15% over goal) and greatly improved community awareness.

Experience

• MUISSA – Resource center 2011-2012
• World vision – Data Entry 2012
• La pieve – Procurement Office Intern 2013 - 2014
• Hero Radio – Station Administrator 2014 - 2015
• Marketever – Web Administrator (Remote) 2017-2019
• Energy and General – Office Administrator 2019-2020
• 4K Branding Co-founder 2018 – present

• Education
• KCPE 2005 - Oserian Primary
• KCSE 2009 - Elburgon Baptist Secondary
• Computer Studies 2012
• BSc Information Science 2015 - Moi University
• Data Science Certificate 2022 - Udemy
• MS Marketing (Ongoing) 2024