PR CONSULTANT (2018-01 – Present)
Lead multi-workstream communication, visibility, and stakeholder projects across sectors including insurance, entertainment, and confectionery. Manage project scope, planning, coordination, and reporting. Clients include: Multichoice Kenya, OLEA, Mars Wrigley Kenya, Prudential Kenya.
- Deliver multi-phase campaigns including product launches, corporate visibility programs, and media relations strategies.
- Develop work plans, briefing notes, project summaries, and evaluation reports.
- Manage end-to-end execution of corporate events, media briefings, press tours, and strategic announcements.
- Coordinate with creative teams, media houses, vendors, and internal teams to implement aligned project outputs.
- Support clients with media engagement, strategic messaging, and communication planning.
- Develop content including speeches, op-eds, press releases, social media calendars, and web content.
- Manage PR support for confectionery manufacturing and export communications for a global brand.
- Generated extensive media coverage for product/corporate launches across national, regional, and online media.
- Significantly boosted brand visibility for client activities.
- Successfully coordinated high-profile events and launches involving multiple stakeholders, vendors, and cross-functional teams.
HEAD OF MARKETING & PR at ENKAVILLA PROPERTIES (2017-03 – 2018-02)
Established and led the PR & Marketing Department, managing strategy, execution, reporting, and visibility.
- Developed the company's PR and marketing framework, aligning communication priorities with business goals.
- Coordinated cross-functional teams across sales, operations, and media.
- Oversaw external suppliers including designers, media partners, and production teams.
- Achieved extensive free publicity including mainstream media and outdoor branding.
- Coordinated corporate events, client engagements, and brand activations.
- Oversaw high-impact campaigns, events, and corporate communication initiatives.
- Successfully established the company's first fully functioning PR & Marketing department, creating systems, workflows, and structures that strengthened brand communication and internal coordination.
- Secured extensive free publicity in newspaper and magazine features, radio mentions, and outdoor visibility thus significantly boosting brand awareness without increasing marketing spend.
- Introduced a structured media engagement approach that resulted in improved coverage and better relationships with key journalists and editors.
- Led high-impact marketing campaigns and brand activations, improving foot traffic, customer inquiries, and visibility of property offerings.
PR CONSULTANT at Various Clients (2012-04 – 2017-03)
Executed campaigns, visibility projects, stakeholder engagements, and launches for corporate and development clients. Some of the clients include: Sanofi Kenya, Catholic Relief Services, Association of Insurance Brokers of Kenya, Bank of Africa, Gulf African Bank, Statpack Industries, Bardo Group, Netfund, Swap-bfz, KIRDI, WaterCAP, Cannon Assurance, Institute of Certified Public Secretaries of Kenya (ICPSK).
- Managed PR projects for banks, insurers, NGOs, and development partners, delivering on-time and high-impact communications.
- Coordinated conferences, product launches, and exhibitions end-to-end, ensuring strong media and stakeholder engagement.
- Developed communication kits, press materials, and messaging frameworks tailored to diverse audiences.
- Supported organizational change through structured communication plans, enhancing internal and external understanding.
- Secured extensive media coverage for product/corporate launches and other announcements on national, regional and online media.
- Boosted brand visibility for client activities.
- Successfully coordinated high-profile events and launches with multiple stakeholders, vendors, and cross-functional teams.
- Trained and mentored client teams on media relations and crisis communication, strengthening in-house PR capabilities.
ASSOCIATE ACCOUNT DIRECTOR at AYTON YOUNG & RUBICAM / SILVER BULLET PR (2006-06 – 2012-03)
Managed complex PR programs for major regional and global brands. These included Zuku, SAB Miller, Toyota Kenya, DT Dobie, APA Insurance, Eagle Africa Insurance Brokers, Gulf African Bank, Virgin Atlantic, PKF, and under the EABL stable: Guinness, Johnnie Walker, Alvaro, VAT 69, and Pilsner.
- Developed and executed large-scale PR strategies and implementation plans.
- Delivered campaigns for Toyota, APA Insurance, SAB Miller, and EABL brands.
- Coordinated cross-functional teams and multi-agency collaboration.
- Led regional rollouts in Uganda and Tanzania.
- Supervised and mentored junior team members.
- Secured extensive media coverage for product/corporate launches and other announcements on national, regional and online media.
- Boosted brand visibility for client activities.
- Successfully coordinated high-profile events and launches with multiple stakeholders, vendors, and cross-functional teams.
- Trained and mentored client teams on media relations and crisis communication, strengthening in-house PR capabilities.
