Elsie Gatama

Results driven Account Management and Marketing professional with experience managing client relationships and delivering integrated marketing campaigns within fast paced agency environments. Experienced in agency and corporate environments, I excel at identifying new market opportunities, building high-value client relationships, and translating brand objectives into impactful, results oriented strategies. Proven ability to coordinate cross functional teams, translate client objectives into actionable strategies, and ensure seamless execution across digital and offline channels.

I combine analytical thinking with strong stakeholder engagement skills, enabling me to drive sustainable growth while maintaining operational discipline. Adept at balancing client expectations with internal capabilities to deliver work that meets business and brand objectives.

Client Acquisition Executive at NormShift Media Limited (2025-11 – Present)

PR & Branding Agency

• Serve as a key point of contact for clients, ensuring smooth communication and high levels of satisfaction
• Manage end to end coordination of marketing projects across branding, digital campaigns, and event execution
• Translate client objectives into actionable briefs for internal creative, digital, and production teams
• Oversee timelines, deliverables, and execution to ensure campaigns are delivered on time and to standard
• Collaborate with cross functional teams to execute integrated marketing campaigns aligned with client goals.
• Track client engagement, feedback, and project progress to ensure continuous optimization and improvement.
• Identify opportunities to grow client accounts through additional services and strategic recommendations.
• Maintain CRM pipelines and reporting systems to monitor account performance and opportunities.

Account Manager at Charleson Group (2024-11 – 2026-03)

Marketing & Communications Agency

• Spearheaded growth of high value corporate accounts, taking full ownership of client relationships and driving strategic account expansion.
• Drive business growth through proactive identification of new opportunities and contribution to strategic pitch development.
• Manage and nurture key corporate accounts, ensuring high client satisfaction, retention, and long-term partnership growth.
• Collaborate closely with creative, digital, and strategy teams to deliver integrated marketing solutions aligned with client objectives.
• Translate client briefs into clear internal direction, ensuring alignment between commercial goals and creative execution.
• Contribute to proposal development, presentation structuring, and tailored client solutions across diverse sectors.
• Maintain structured sales pipelines, track opportunity progress, and support forecasting and performance reporting.
• Strengthen client relationships through consistent communication, proactive value addition, and strategic account expansion.
• Ensure seamless project coordination from brief through execution, maintaining quality, timelines, and commercial viability.
• Execute ATL, BTL, and digital marketing campaigns across multiple client brands, ensuring alignment with approved marketing plans and timelines.
• Track campaign performance and prepare regular execution and performance reports, highlighting progress and outcomes.

Sales & Marketing Associate at The Dome Limited (2024-05 – 2024-10)

• Supported execution of brand and trade marketing initiatives across assigned channels, contributing to revenue growth and market visibility.
• Worked closely with sales teams to align marketing activities with commercial targets and distribution objectives.
• Assisted in planning and coordinating in-store activations, promotions, and merchandising efforts to drive product uptake.
• Conducted market and competitor analysis to inform pricing, promotional strategy, and positioning decisions.
• Monitored campaign and sales performance, contributing insights and reporting to support data-driven decision-making.
• Collaborated cross-functionally with sales, distributors, and internal stakeholders to ensure smooth rollout of marketing initiatives.
• Maintained structured reporting on trade activities, stock movement, and campaign outcomes to support forecasting and execution planning.

Sales & Marketing Intern at Puddle International Ltd (2024-04 – 2024-09)

• Supported business development initiatives through lead generation, prospect research, and client outreach assistance.
• Assisted in preparing proposals, quotations, and client documentation to support new business acquisition.
• Conducted market research and competitor analysis to identify emerging opportunities and target sectors.
• Coordinated internally with sales and operations teams to support smooth onboarding of new clients.
• Maintained updated records of prospects and client interactions to support pipeline tracking and reporting.
• Contributed to marketing support activities, including content coordination and campaign preparation.
• Developed foundational skills in B2B sales processes, client relationship management, and commercial communication.

Systems Administrator Attaché at Solarmax Ltd (2022-09 – 2022-04)

• Maintained Salesforce CRM, ensuring accurate customer data, campaign records, and reporting to support sales and marketing decisions.
• Generated reports and dashboards to track sales and marketing activity performance.
• Assisted marketing and sales teams with digital tools, documentation, and customer facing support.

Bachelor of Business Information Technology in Business Information Technology – Jomo Kenyatta University of Agriculture and Technology (2019 – 2024)

Kenya Certificate of Secondary Education – Starehe Girls Centre (2015 – 2018)