Area Business Development Manager - Nyanza - Wasoko Limited - Hybrid
(2024-08 - 2025-08)
Proactively expanding distribution networks, enhancing retail presence and brand visibility by executing impactful market campaigns. In addition I oversee business operations, team leaders and field sales team through coaching and offering critical market intelligence. Number of staff supervised: 4 team leaders, 72 sales team
- Owning and driving key performance metrics across Western Region (Eldoret, Kisumu, Kisii, Kakamega)
- Analyzing daily and weekly sales KPIs to identify trends, gaps, and growth opportunities
- Implementing sales strategies to achieve monthly and quarterly growth targets
- Supervising and coaching TLs and Account developers to enhance productivity
- Reviews with cross functional teams to resolve regional challenges
- Overseeing field operations by ensuring conversion optimization and efficient field visits
- Providing actionable market insights and competitors activities analysis
- Preparing and presenting detailed performance reports and ensuring CRM data accuracy
- Grew customer base by 7% MOM improving retention by 28%
- Improved team coaching revitalizing underperforming markets (Kisumu, Kisii, Kakamega)
- Rebalanced target split from previous 60:40 to 45:55 archiving more growth and showed potential than Nairobi
- Archived 52% of Kenya's overall NMV target leading regionally
Field Sales and Operation Manager - Eldoret - Wasoko Limited - On-site
(2022-01 - 2024-08)
- Delivering NMV and sales growth objectives within my market
- Promote digital migration through app adoption and credit program uptake
- Ensuring full customer coverage, retention, acquisition, reactivation in every polygon
- Providing coaching and training to all account developers in my market
- Carrying out market research and conducting competitors analysis
- Daily Performance review with the ABDM to share insights and review my achievements
- Made Eldoret a regional hub archiving operational self-sufficiency
- Transformed Eldoret market from underperforming to 3x revenue growth reaching 250 million monthly
- Archieved 99% achievement in the buy now pay later program, the highest any market has ever reached
- Consistently exceeded sales target for 6 consecutive months with a growth of above 10% month over month
Branch Sales Manager - Nakuru - Sokowatch Limited - On-site
(2018-02 - 2021-12)
- Managing overall branch and field sales operations
- Growing customer base through acquisition, retention and activations
- Coordinating with warehouse and logistic team to ensure stock availability and order fulfilment
- Driving product assortment, app adoption and credit program utilization
- Conducting weekly performance reviews and sales team mentorship sessions
- Onboarding assessment and evaluation of new sales team representatives
- Delivered 100% target achievement with a leaner team
- Being the only branch to achieve profitability across the entire region
- Maintained a bare minimum of 98% customer retention rate
Warehouse Assistance - Sokowatch Limited Inc - On-site
(2017-01 - 2018-01)
- Supporting daily sales operations including inventory management, system stock transfers (IMS) and dispatch coordination
- Ensuring company standards stock compliance for stock discrepancy
- Reconciliation of delivery agents
- Confirmation of goods returned and issuing of good returned notes
- Stock receiving, invoice validation and invoice acknowledgement against received goods
- Record keeping and transaction verification of money received in the till
- Minimized shrinkage rate by 12%
- Ensured 100% reconciliation accuracy of my assigned agents
- 0 system stock variance on the system
