Emily Wanja

Results-driven Social Media Manager with hands-on experience across content creation, brand marketing, and client social strategy for businesses spanning technical education, retail, and craft goods. Skilled in content production and editing, stakeholder engagement, campaign coordination, and translating research and analytics into actionable content decisions. Google-certified in Digital Marketing Strategies (2026), with a project management background that brings structure and reliability to every campaign delivered.

Social Media Manager - Urembo Crafts KE - Kenya

(2025-01 - 2026-03)

• Owned end-to-end social media management for a craft goods brand, planning and producing content calendars aligned with product launches and seasonal demand.
• Created and published content across platforms to build brand visibility and drive customer inquiries, directly contributing to an increase in sales leads generated through social channels.
• Engaged with the online community in real time — responding to inquiries and comments — to convert interest into purchases and strengthen customer relationships.
• Monitored content performance and audience feedback to continuously refine posting strategy and messaging.
• Presented a comprehensive social and brand strategy proposal that formed the basis for securing the engagement.

Social Media & Marketing Team Member - ALX Kenya - Kenya

(2024-02 - 2024-12)

• Recorded and edited social media content as part of a collaborative marketing team, producing brand-aligned visual and video material for digital channels.
• Represented the brand at on-the-ground marketing activations, including booths and outreach visits to universities and colleges to raise program awareness among prospective students.
• Coordinated with team members to plan content shoots and activation logistics, ensuring consistent brand messaging across digital and in-person touchpoints.
• Gathered audience feedback during campus activations to inform future content and outreach strategy.

Account Manager - Ridges Ritz Millers - Ruiru, Kiambu

(2022-02 - 2023-12)

• Oversaw financial operations including invoicing, collections, and bank reconciliation, achieving a 100% reconciliation accuracy rate.
• Delivered regular performance insights to senior management, supporting data-driven decisions on budgeting and resource allocation — a research-and-reporting skill set directly transferable to social media analytics and campaign reporting.
• Reduced reporting errors and improved turnaround time on financial data by 30% through process improvements.

Customer Experience Specialist - Ridges Ritz Millers - Ruiru, Kiambu

(2023-01 - 2023-07)

• Built strong client relationships and developed persuasive communication strategies to drive product advocacy — skills central to community management and brand engagement.
• Conducted 50+ customer visits monthly to gather feedback, contributing to a 30% reduction in customer complaints and a 20% improvement in satisfaction scores.
• Analyzed customer interaction data and competitor trends to identify growth opportunities, feeding into strategic recommendations.

Logistics Operations Manager - Ridges Ritz Millers - Ruiru, Kiambu

(2023-01 - 2023-07)

• Coordinated logistics and dispatch workflows for a team of 15+, improving delivery efficiency by 80% and reducing delivery times by 20%.
• Implemented tracking systems that improved shipment visibility and cut customer inquiries by 30%.

Bachelors Degree - Project Management - Management University of Africa (2019 - 2023)

Kenya Certificate of Secondary Education (KCSE) - Karima Girls' High School (2015 - 2018)