Social Media Manager - Urembo Crafts KE - Kenya
(2025-01 - 2026-03)
- Owned end-to-end social media management for a craft goods brand, planning and producing content calendars aligned with product launches and seasonal demand.
- Created and published content across platforms to build brand visibility and drive customer inquiries, directly contributing to an increase in sales leads generated through social channels.
- Engaged with the online community in real time — responding to inquiries and comments — to convert interest into purchases and strengthen customer relationships.
- Monitored content performance and audience feedback to continuously refine posting strategy and messaging.
- Presented a comprehensive social and brand strategy proposal that formed the basis for securing the engagement.
Social Media & Marketing Team Member - ALX Kenya - Kenya
(2024-02 - 2024-12)
- Recorded and edited social media content as part of a collaborative marketing team, producing brand-aligned visual and video material for digital channels.
- Represented the brand at on-the-ground marketing activations, including booths and outreach visits to universities and colleges to raise program awareness among prospective students.
- Coordinated with team members to plan content shoots and activation logistics, ensuring consistent brand messaging across digital and in-person touchpoints.
- Gathered audience feedback during campus activations to inform future content and outreach strategy.
Account Manager - Ridges Ritz Millers - Ruiru, Kiambu
(2022-02 - 2023-12)
- Oversaw financial operations including invoicing, collections, and bank reconciliation, achieving a 100% reconciliation accuracy rate.
- Delivered regular performance insights to senior management, supporting data-driven decisions on budgeting and resource allocation — a research-and-reporting skill set directly transferable to social media analytics and campaign reporting.
- Reduced reporting errors and improved turnaround time on financial data by 30% through process improvements.
Customer Experience Specialist - Ridges Ritz Millers - Ruiru, Kiambu
(2023-01 - 2023-07)
- Built strong client relationships and developed persuasive communication strategies to drive product advocacy — skills central to community management and brand engagement.
- Conducted 50+ customer visits monthly to gather feedback, contributing to a 30% reduction in customer complaints and a 20% improvement in satisfaction scores.
- Analyzed customer interaction data and competitor trends to identify growth opportunities, feeding into strategic recommendations.
Logistics Operations Manager - Ridges Ritz Millers - Ruiru, Kiambu
(2023-01 - 2023-07)
- Coordinated logistics and dispatch workflows for a team of 15+, improving delivery efficiency by 80% and reducing delivery times by 20%.
- Implemented tracking systems that improved shipment visibility and cut customer inquiries by 30%.
