Emmaculate Aoko
Research Manager/Head of Product
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About
A product developer/Market researcher with 8 years’ experience in the field. Experienced in research design, product design, UX research, running pilots and data analysis
Experience
I have eight years of experience as a consumer researcher and product development personnel. I have a strong consumer and product research background, and my primary role entails supporting internal teams or multinational organizations in product development and innovation pre, during, and post-launch. I have comprehensive knowledge and experience in planning and executing quantitative and qualitative research methodologies in all product life cycle stages, from product ideation to commercialization.
My key skills include
- Advance data analysis and insight generation
- Research instrument development including survey development and administration
- Spearheading focus groups, workshops and design thinking sessions
Education
I have bachelor degree in Economics from university of Nairobi. I also have a certificate in STATA and SPSS. Other skills and competencies include:
- Market & Social research proficiency
- Customer Journey and experience mapping
- Strong data analysis and visualization using Excel, SPSS, STATA, Mixpanel, Tableau.
- Data interpretation and reporting skills
- Survey and questionnaire designing
- Strong knowledge of project management software such as Trello, Asana and Confluence
