Emmaculate Aoko

A product developer/Market researcher with 8 years’ experience in the field. Experienced in research design, product design, UX research, running pilots and data analysis

I have eight years of experience as a consumer researcher and product development personnel. I have a strong consumer and product research background, and my primary role entails supporting internal teams or multinational organizations in product development and innovation pre, during, and post-launch. I have comprehensive knowledge and experience in planning and executing quantitative and qualitative research methodologies in all product life cycle stages, from product ideation to commercialization.

My key skills include

• Advance data analysis and insight generation
• Research instrument development including survey development and administration
• Spearheading focus groups, workshops and design thinking sessions

I have bachelor degree in Economics from university of Nairobi. I also have a certificate in STATA and SPSS. Other skills and competencies include:

• Market & Social research proficiency
• Customer Journey and experience mapping
• Strong data analysis and visualization using Excel, SPSS, STATA, Mixpanel, Tableau.
• Data interpretation and reporting skills
• Survey and questionnaire designing
• Strong knowledge of project management software such as Trello, Asana and Confluence