Eric Kasina

I am a multimedia and digital marketing and communication expert with a nose for news, content and stories in development, corporate communications, finance, health and research, with an eye for design and creativity. I am a keen, creative, and organized person focused on working effectively and efficiently. I am independent, a strong team player, a good communicator, and comfortable working in a culturally diverse team.

I am flexible, willing to learn with self-initiative and motivated to bring transformational change through service in all endeavours.

Content Creator and Social Media Manager at Aimstorm Group United Arab Emirates: March 2022 – September 2022

Key Responsibilities:

• Copywriting for various media, including social, print, video, and online.
• Managing Social Media for different clients across all channels.
• Generating, editing, publishing and sharing engaging content.
• Editing and proofreading work to ensure high editorial standards are met across all content outputs.
• Driving brand consistency across all the clients.
• Developing and implementing content guidelines.
• Staying current on trends and competitors within the editorial sphere.
• Seeing projects through the whole creative lifestyle, from inception to deployment.

Assistant Internal Communications Manager at Stanbic Bank Kenya and South Sudan: January 2021 – December 2021

Job Purpose

Driving the implementation of strategically aligned Internal Communications and interactive marketing activities. Working with marketing, digital, brand and communication teams to ensure that content and all communication properties are used effectively to deliver against the Business and Brand strategies and to generate staff engagement.

Achievements

1. Strategically led the Execution of Internal Communications

• Oversaw the development and maintenance of allocated budgets consistent with the financial guidelines provided by the business unit and Marketing and Communications.
• Developed a plan and implemented communications content to support the Bank’s internal yearly events, activities, programmes and projects.
• Developed communications content for internal audiences.
• Managed all internal communication platforms. Ensured visibility and staff engagement by engaging on various internal channels.
• Provided support on written material, including internal newsletters.
• Supported with development of internal Communications reports.
• I was responsible for sourcing daily and weekly updates from all Bank and partner-related projects.

1. Directed and coordinated Communications content for Internal audiences

• Strategically led the content and look and feel of all communication platforms in the country/Business Unit and ensured that they aligned with the user requirements and brand guidelines.
• Streamlined content management, workflows and governance processes, ensuring that audit trails were in place and all compliance requirements were met.
• Led the marketing teams in continually researching and identifying opportunities that enhanced the employee engagement experience and optimized content on the internal platforms.

1. Stewardship of Marketing Resources

• Oversaw the development and maintenance of allocated budgets ensuring they were consistent with the financial guidelines provided by the business unit and Marketing and Communications.
• Increased the return on investment of internal communications marketing activities by successfully executing the internal communications implementation plan.

Social Media and Digital Communications Executive at Standard Chartered Bank: January 2018– February 2020

Achievements

• Effectively engaged the organization’s audience on Social Media and promptly responded to queries, complaints and feedback.

• Thoroughly monitored the Social sites for all positive and negative feedback about Standard Chartered Bank and its products & services and alerted the relevant branch/ department for action.
• Efficiently promoted the use of automated channels and their benefits to clients, bringing convenience to them.

• Increased revenue by acquiring new business by proactively offering and generating new sales opportunities.

• Successfully developed the digital communication strategy leading to growth and leveraging the organization’s online presence.
• Oversaw the creation of new content by rewriting the one that existed to suit external digital audiences.

• Led the social media team in coordinating content creation, messaging and workflows.

• Provided market insights by monitoring and analyzing website and social media campaign performance and reported the same to Brand and Marketing leadership.

Corporate and Business Communications Officer at Standard Chartered Bank: February 2014 – December 2017

Achievements

• Oversaw and managed event logistics, i.e. town halls, media briefings, media luncheons and get-togethers/ press conferences and staff events, ensuring that all these events were executed professionally and met Group standards.

• Effectively monitored and distributed daily news and ensured that news clips were submitted to the Group promptly.

• Strategically implemented the organization’s internal communication programmes by uploading stories and pictures and re-structuring the country site.

• Through my execution, the country-level messages and brand profiling were consistent and standardized to that of the Standard Group.

• Created, updated and sustained key contact lists, e.g. media, government representatives, partners and vendors, making communication and operations easier.

• Ensured that the Country’s external communication programmes were well implemented by tracking and keeping a regular record of PR media value.

• Successfully led the timely production of the Bank's weekly newsletter.

• Supported the executive committee in business decisions by tracking and reporting all media value the organization receives monthly.

• Created and maintained good relationships by ensuring that all sponsorship requests and letters from external parties were responded to promptly.

•  Kept the internal organization’s country site on iConnect (intranet) regularly updated, making staff constantly engaged and informed.

2013: University of Nairobi

Bachelor of Arts in Communication - (Upper Second Class Honors)

Modules Covered: Organizational communication, Development communication, Crisis Communication & Language in Public Relations, Stylistics, Report and Project writing, Desktop publishing, Editing, Public speaking, Science and Technology in Development, Language in Broadcasting, Quantitative Research Methods, Social Statistics, Fundamentals of Writing, Communication Skills, Communicative Grammar of English, Communication Systems, HIV/AIDS, Principle and Practice of Communication, Computer Applications in Information Communication.