Erick Mwenda

Digital marketing sits at the intersection of brand, technology, customer behaviour, and commercial performance. My work has centred on improving how businesses acquire customers, convert demand into revenue, and scale digital channels using data rather than assumptions. Across agency, in-house, and entrepreneurial environments, I have managed digital acquisition programmes, e-commerce growth initiatives, and customer experience improvements for organisations operating in retail, FMCG, hospitality, and digital commerce.

My responsibilities have included paid media strategy, website optimisation, SEO, analytics, conversion optimisation, and executive performance reporting. Career highlights include contributing to more than USD 20 million in attributable online revenue, managing USD 400,000+ in Google Ads investment, improving website conversion performance from 1.8% to 7.2%, increasing direct bookings by 42% year over year, and delivering digital campaigns across 15 international markets. I build marketing systems that are measured by commercial outcomes.

Associate E-commerce Marketing Manager at WebFX

Managed digital growth programmes across a portfolio of international client accounts spanning e-commerce, retail, FMCG, and hospitality. Worked alongside SEO specialists, developers, UX designers, analysts, and account managers to improve commercial performance across digital channels.

• Contributed to more than USD 20 million in attributable online revenue through integrated acquisition strategies, website optimisation, and conversion improvement.
• Managed USD 400,000+ in Google Ads investment while improving return on advertising spend through continuous optimisation.
• Increased direct online bookings by 42% year-over-year by aligning SEO, paid media, website experience, and customer journey optimisation.
• Improved website conversion performance from 1.8% to 7.2% using experimentation, landing page optimisation, behavioural analysis, and CRO methodologies.
• Delivered performance marketing campaigns across 15 international markets, adapting messaging, audience targeting, and acquisition strategy to regional customer behaviour.
• Built executive dashboards and performance reporting that supported investment decisions using Google Analytics, Google Ads, and attribution data.
• Worked across multidisciplinary teams to improve website usability, customer acquisition efficiency, and online revenue growth.

Digital Marketing Manager at Amalia Kollection

Led digital marketing initiatives supporting e-commerce growth, customer acquisition, and commercial expansion within the fashion retail sector.

• Developed digital acquisition strategies generating approximately USD 25,000 in monthly online revenue.
• Led digital product launches contributing approximately USD 360,000 in annual sales.
• Increased website conversion performance by 210% through analytics, testing, and continuous optimisation.
• Improved customer retention by 23% using lifecycle marketing and automated customer engagement programmes.
• Increased organic visibility to more than 11,000 monthly website visitors through SEO strategy and content optimisation.
• Produced executive dashboards and commercial performance reporting to support strategic decision-making.

Founder & Operations Director at Eric Woodworks

Built and scaled a custom manufacturing business by integrating digital marketing with operational execution.

• Established digital customer acquisition channels supporting business growth.
• Implemented digital quotation, customer management, and workflow systems that improved operational efficiency.
• Directed website management, customer communications, supplier coordination, and project delivery.
• Managed commercial operations spanning procurement, production planning, logistics, budgeting, and customer relationship management.

Bachelor of Science (BSc) in Project Management – Jomo Kenyatta University of Agriculture and Technology (JKUAT)