
Evonia Arina
Regional Growth, Membership & Strategic Partnerships
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About
Membership growth, B2B sales and strategic partnerships leader with 12+ years in two membership-based organisations: the UN Global Compact Network Kenya and the Agricultural Society of Kenya. Mobilized and generated KES 496.5M through exhibitor sales, corporate sponsorship and branding, membership and subscriptions, and partnership funding, and made that revenue repeat: membership renewals up 42% at ASK, subscription income up 21% at GCNK, and corporate branding partnerships of KES 17–20M in each of four consecutive years. Senior network across Kenya’s corporate, government, and development-partner community, with active relationships in Tanzania and Uganda and continental reach through the UN Global Compact Africa hub.
Brings technical credibility in ESG and sustainability reporting that opens doors with C-suite and board audiences.
Experience
Partnerships, Stakeholder Engagement & Membership Growth Lead (Official title: Participant Engagement Assistant Manager) at UN Global Compact Network Kenya (2023-02 – Present)
Membership-based Local Network of the UN Global Compact, the world’s largest corporate sustainability initiative; 270+ signatory companies and organisations in Kenya.
- Grew annual subscription income 21%, from KES 28M to KES 34M (2023–2025), through renewals, value-led engagement and new-member recruitment; KES 128.5M in subscription and programme revenue mobilized since 2023.
- Manage a portfolio of 270+ signatory organisations across finance, manufacturing, agriculture, telecommunications and technology; contributed to recruiting and onboarding 100+ organisations.
- Manage partnership and member pipelines in Salesforce CRM.
- Originated and led the Safaricom Climate Ambition Accelerator partnership (est. KES 1.5M): initiated discussions, developed the concept note, secured buy-in and coordinated implementation.
- Support GCNK’s DANIDA partnership for the CN Network Growth Program (KES 10.8M, Year 1 of 3) and lead participant engagement, delivery and donor reporting with a team.
- Subject Matter Expert, Sustainability Reporting, on I&M Bank’s fully sponsored Supplier Sustainability Capacity Building Programme for up to 100 SME suppliers; represented GCNK at its Nairobi launch (August 2026).
- Named Sustainability Reporting expert on GCNK’s ESG training proposals for financial-services boards and senior leadership.
- Convene national dialogues, executive roundtables and peer-learning forums that bring CEOs and sustainability leads together with government, multilateral and development partners.
- Maintain cross-border relationships with TanTrade (Tanzania), the Federation of Uganda Employers and Movit Africa (Uganda), and engage Local Networks across the continent through the UN Global Compact Africa hub.
- Advise CEOs, boards and sustainability leaders on ESG integration, the Ten Principles and SDG alignment.
Partnerships & Commercial Growth Lead (Official title: Membership, Trade & Marketing Officer) at Agricultural Society of Kenya (ASK) (2020-02 – 2023-01)
- Grew membership fees from KES 5M (2021) to KES 12M (2022) and increased renewals by 42% through COVID-19 restrictions.
- Drove KES 53M in exhibition revenue in 2022 by growing exhibitor participation.
- Built partnerships with government institutions, agribusinesses, financial institutions and development partners.
Acting Branch Manager at Agricultural Society of Kenya (ASK) - Mombasa Branch (2018-12 – 2020-01)
- Mobilized KES 53M in 2019: exhibition revenue up 19% (KES 27M to 32M), plus KES 17M in brand partnerships and KES 4M in sponsorship.
- Led a team of 60+ and grew stakeholder participation by 30%.
Partnerships & Stakeholder Relations Officer (Official title: Trade & Marketing Officer) at Agricultural Society of Kenya (ASK) (2016-07 – 2018-11)
- Mobilized KES 245M across 2016–2018 in exhibition revenue, sponsorship and corporate branding, including KES 75M for the Nairobi International Trade Fair (about 25% up on the prior year).
- Secured KES 10M in sponsorship and KES 2M in exhibition fees for the World Ploughing Event; secured sponsors for Farmers Day, Business Day and show luncheons.
- Drafted sponsorship proposals and ask letters to corporates, Principal Secretaries and agency heads for the CEO’s signature; built relationships with county governments and development organisations.
Marketing & Communications Assistant at Agricultural Society of Kenya (ASK) (2014-03 – 2016-12)
- Supported sponsorship acquisition, stakeholder engagement and communications for national and international agricultural events.
Customer Relations Executive at Horizon Contact Centres (2013-01 – 2014-03)
- Managed customer relationships across multiple client portfolios, using performance analytics to improve service delivery.
Education
Master of Business Administration (MBA) in Strategic Management – University of Nairobi
Bachelor of Commerce in Marketing, Minor in Public Relations – Daystar University