Marketing Supervisor - Nairobi GTC Industry Limited – Avic International Real Estate Limited - Nairobi, Kenya
(2024-10)
- Planned and executed 10+ high-impact Residential, Commercial and retail events annually, boosting foot traffic and leads by 30% during campaigns.
- Managed a KES 200M annual marketing budget, achieving 15–20% savings through effective cost control and supplier negotiations.
- Coordinated advertising across radio, outdoor, and digital platforms, leading to a 20% increase in leasing inquiries.
- Oversaw official social media accounts, increasing engagement by 45% and followers by 60% within 5 months.
- Acted as liaison for mall tenants, aligning marketing support with their business needs and increasing participation in campaigns by 40%.
- Supervised suppliers and event contractors to ensure timely, safe, and high-quality delivery of marketing assets.
- Conducted regular marketing surveys and analyzed customer feedback to support data-driven marketing decisions.
- Collaborated with sales, leasing, property managers, and PR teams to align marketing efforts with Nairobi GTC industry limited objectives.
Marketing Coordinator - Knight Frank Kenya - Crystal River Mall - Nairobi, Kenya
(2023-09 - 2024-09)
- Conducted Comprehensive Market Research: Led market research efforts to identify industry trends and commercial opportunities. Implemented surveys and data analysis, resulting in a 15% increase in customer engagement.
- Strategic Marketing Development: Developed and executed a comprehensive marketing strategy according to objectives and budget, resulting in a 20% growth in sales revenue within the first six months.
- Client Relationship Management: Cultivated and maintained long-term relationships with in-house teams and external vendors, resulting in a 25% increase in partnership satisfaction and repeat business.
- Effective Marketing Tools: Utilized data-driven insights to direct marketing efforts, implementing the most effective methods and tools. Achieved a 10% increase in lead conversion rates through improved marketing strategies.
- Continuous Monitoring and Improvement: Regularly monitored campaign outcomes and executed strategic adjustments, resulting in a 12% increase in ROI and a 5% reduction in marketing costs.
- Knowledge Sharing and Best Practices: Stayed abreast of emerging trends and shared best practices knowledge and insights with the team, contributing to a 10% improvement in overall marketing effectiveness.
- Outcome-Oriented Execution: Executed strategic tasks with precision and monitored outcomes closely, achieving a 15% increase in website traffic and a 50% rise in social media engagement.
Marketing Coordinator - Knight Frank Kenya – T-Mall and Mtwapa Mall - Nairobi, Kenya
(2020-01 - 2023-08)
- Developed and implemented an annual In-House (Mall) events calendar and marketing plans, leading to a 30%-50% increase in tenant sales.
- Monitored the company's brand on social media and devised and executed effective social media strategies.
- Conducted post-campaign evaluations, including data analysis and report production for event stakeholders.
- Coordinated venue management, caterers, stand designers, contractors, and equipment hire.
- Spearheaded the development of highly effective marketing collateral, including print and web-based materials, ensuring optimal messaging and positioning.
- Managed all aspects of promotional staff coordination, including staffing, recruitment, supervision, training, and acknowledgment.
- Coordinated event logistics, publicity, public relations, advertising, and collateral material design, production, and distribution.
- Managed campaign and marketing budgets, ensuring efficient budget utilization.
In-House Events and Promotions Coordinator - Knight Frank Kenya – The Junction Mall - Nairobi, Kenya
(2016-03 - 2019-12)
- Developed and implemented an annual In-House (Mall) campaign calendar, marketing plans, and materials, increasing foot traffic within the mall.
- Administered a Ksh. 64M annual budget, achieving aggressive marketing goals while staying within budget parameters.
- Mentored, developed, and led high-performance marketing teams, identifying untapped potential and coaching staff into progressively responsible roles.
- Led the development of marketing collateral, both print and web-based, to ensure optimal messaging and positioning.
- Coordinated venue management, caterers, stand designers, contractors, and equipment hire for events.
- Managed event logistics, including publicity, PR, advertising, and collateral material design, production, and distribution.
- Prepared and monitored income and expenditure budgets for all campaigns.
- Developed and maintained event and promotional staff databases in liaison with the Third-Party Events Officer.
- Established and expanded merchandise opportunities.
- Actively participated in staff committees and assisted in event equipment inventory maintenance.
- Recruit and train promotion assistants when required.
Internship - Knight Frank Kenya - Nairobi, Kenya
(2015-04 - 2016-02)
