Brand Creative Lead - Vivo Fashion Group - Kenya
(2024-07)
- Lead creative direction across three brands - Vivo, Safari by Vivo, and ShopZetu — each with distinct visual identities and target audiences.
- Directed the Vivo 15th Anniversary campaign including concept development, in-store execution, and cross-channel asset delivery.
- Developed and maintained brand guidelines ensuring consistency across print, digital, and retail touchpoints.
- Produced high-impact web and mobile banners for seasonal campaigns; optimised layouts contributed to a 15% lift in conversion performance.
- Designed in-store display systems including hanging banners, A3 stands, and window graphics across 26+ retail locations in Kenya, Rwanda, and Uganda.
- Led Black Friday campaign creative, delivering assets that drove a significant uplift in sales and brand visibility.
- Manage junior designers, photographers, print suppliers, and production vendors across three markets.
Graphic Designer, Contract - Flame Growth Digital - Remote, US
(2022 - 2024)
- Built brand identities for US clients including logos, colour palettes, and comprehensive brand style guides.
- Supported website design and development, working alongside developers to translate visual concepts into responsive digital experiences.
- Translated client messaging into cohesive visual language across all marketing touchpoints.
Contract Designer / Consultant - Elevolt
(2020)
- Designed social media content across Facebook, Instagram, X, and LinkedIn, optimised for platform performance and brand consistency.
- Developed creative frameworks and visual strategies aligned with client business goals and audience preferences.
Senior Graphic Designer - Onesha Technologies
(2018 - 2022)
- Developed brand identities for international clients including logos, colour systems, and brand style guides.
- Designed editorial layouts for books, magazines, and company profiles with strong information hierarchy.
- Created multi-platform communication materials — billboards, advertisements, and digital content — tailored to specific audiences and campaign objectives.
Design Intern - Infocus Merchandisers, Nairobi - Nairobi
(2017-05 - 2017-08)
- Supported branding and editorial design projects.
