Frida Karani
Marketing and Public Relations Guru
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About
Passionate in helping businesses scale , break new markets and achieve sales goals.
Experience
Co- Founder/Communications and
Marketing Lead
Hela.Money, Nairobi
Developed key operational initiatives to drive and maintain substantial business growth.
Established foundational processes for business operations.
Conducted target market research to scope out industry competition and identify advantageous trends.
Aligned organizational objectives with company mission which increased business growth by over 20% and integrated work strategies.
Networked with other businesses and customers which led 30% increase in sales opportunities and contacts.
Conducted target market research to discover customer needs and analyze competitor trends.
Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Directed market expansions to propel business forward, meet changing customer needs.
2023-
Education
Bachelor of Arts , MKU University
Masters in International Relations , University of Nairobi
