Head of Digital Marketing | Performance Marketing | E-Commerce Growth
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Digital marketing and e-commerce leader with 7+ years of experience across performance marketing, paid media, customer acquisition, SEO, analytics, CRM, content and website optimization.
Head of Digital Marketing at Ropem Telcom, leading digital strategy, online sales growth and multi-channel campaigns across Google, Meta and TikTok. Experienced in connecting marketing activity to sales, leads, conversions, ROAS and business growth, while working cross-functionally with sales, operations, content and management teams.
Head of Digital Marketing – Ropem Telcom Limited | May 2025 – Present
Lead digital strategy and multi-channel campaigns across Google, Meta and TikTok to support customer acquisition, online sales and brand growth. Manage campaign performance against ROAS, CPA, conversions and commercial targets. Oversee e-commerce, SEO, GA4, CRM, website performance, creative execution and cross-functional coordination with sales and operations.
Digital Marketing Officer – Busu Natural Skincare Limited | Jan 2023 – Apr 2025
Managed Google Ads, social media, e-commerce and digital campaigns focused on traffic, customer acquisition and conversion growth. Increased website traffic by 40% and social following by 15%, while improving SEO, website usability and campaign performance through analytics.
Bachelor of Business Management – Marketing, Moi University, 2009–2014
Diploma in Graphic Design – Graphics and Digital Design, 2022–Present
