George Robert Asewe

Experienced & self-motivated Music industry professional and Consultant based in Nairobi

Kenya with over 9 years of practical experience working with a variety of music industry stakeholders in building various aspects of the music business in Kenya.

George Robert Asewe is a qualified intellectual property consultant & entertainment lawyer. He is an Advocate of The High Court of Kenya. He is a Dj with a deep understanding of Kenya and East Africa Music Markets. He has practical experience in successfully managing a variety of music-related IPR projects that majored in content licensing,

monitoring use, royalty management, content development, managing regulatory compliance, government liaison & engagement. These include Collective Management Organizations (Publishing Societies), Media Monitoring, Sponsorships, Corporate Marketing& Advertising Campaigns using Music, Negotiation of Music Related Licenses, Managing the IPR Lifecycle of Corporate Marketing Plans for a Social Marketing Organization, & working with various artists, music producers,

authors, songwriters, & performers. Bring forth a track record of accomplished music industry achievements as a result of managing key relationships with leading music industry stakeholders including media owners, publishers, CMOs, Kenya copyright board, telecommunication companies,

partners against piracy, Ministry of Sports, Youth & Culture, ICT Ministry, Kenya Copyright

Board, Music Copyright Society of Kenya, Performance Rights Society of Kenya, Kenya

Association of Music Producers, Marketing Agencies, CISAC, WIPO, & Kenya Parliament.

George Robert Asewe is a qualified intellectual property consultant & entertainment lawyer. He is an Advocate of The High Court of Kenya. He is a Dj with a deep understanding of Kenya and East Africa Music Markets. He has practical experience in successfully managing a variety of music-related IPR projects that majored in content licensing,

monitoring use, royalty management, content development, managing regulatory compliance, government liaison & engagement. These include Collective Management Organizations (Publishing Societies), Media Monitoring, Sponsorships, Corporate Marketing& Advertising Campaigns using Music, Negotiation of Music Related Licenses, Managing the IPR Lifecycle of Corporate Marketing Plans for a Social Marketing Organization, & working with various artists, music producers,

authors, songwriters, & performers.

Robert has a Bachelor of Law degree obtained from The Moi University School of Law in

• He obtained a postgraduate diploma in Law from The Kenya School of Law in 2010.

He has attended various intellectual property training courses from the World Intellectual

Property Organization & Kenya Copyright Board. He was admitted to the bar as an

Advocate of The High Court of Kenya in 2011 and is a qualified IP lawyer.