Gladys Gathoni

Digital Marketing, Communications and PR professional with hands-on experience across office administration, public relations and digital marketing since 2020, including a current full-time role driving digital marketing and business development for a professional education provider. Proven track record growing social media audiences by up to 25%, lifting positive media coverage by 15%, and delivering SEO-optimised content and lead-generation campaigns that convert. Holds a BSc in Communication and Public Relations from Karatina University and a Virtual Assistant Certification from ALX Africa.

Reliable, organized and comfortable managing multiple priorities in fast-paced, cross-functional teams.

Business Development Officer – Digital Marketing at Traction School of Governance and Business (2025-08 – Present)

• Develop and execute digital marketing campaigns to promote professional courses, driving online enquiries and course registrations.
• Grow social media audience engagement by 25% through targeted content and community interaction.
• Create and optimize website and blog content, improving search visibility and organic reach.
• Design and implement lead-generation strategies that lift conversion rates and client acquisition.
• Coordinate webinars and online events that drive higher participant engagement and course sign-ups.
• Analyze marketing data and KPIs to inform strategy and guide continuous campaign improvement.

Communications & Digital Marketing at Bellie & Roaster (2025-04 – 2025-07)

• Managed social media accounts end-to-end — planning, creating and scheduling content to grow brand presence.
• Published and optimized blog articles for the company website, improving SEO performance and visibility.
• Supported pitch proposals and client presentations, strengthening outreach and business development.
• Developed and uploaded LMS course materials, improving the e-learning experience for clients and learners.
• Handled customer inquiries and day-to-day administrative support to keep operations running smoothly.

Assistant Office Administrator (Part-Time) at Kenya Football Welfare Association (KEFWA) (2024-07 – Present)

• Manage office resources and inventory, ensuring cost-effective procurement and availability.
• Organize and maintain office records, keeping document retrieval about 20% faster than the previous system.
• Coordinate meetings, events and conferences, and support HR with employee documentation and compliance.

Communications & PR Attaché at Kenya Football Welfare Association (KEFWA) (2023-05 – 2023-09)

• Managed media inquiries and facilitated interviews, lifting positive coverage by 15%.
• Grew social media audience and engagement by 25% through consistent, targeted content.
• Drafted and distributed press releases and supported crisis-communication planning to protect brand reputation.
• Coordinated community engagement events, boosting visibility and goodwill for the association.

Sales, Marketing & Administrative Support at Magiro Mini Hydro Power (2020-02 – 2020-10)

• Drove a 15% increase in sales through direct customer engagement and targeted marketing campaigns.
• Resolved customer issues and streamlined feedback processes, improving satisfaction and retention.
• Introduced a new customer service procedure that cut response times by 30%.
• Provided administrative support to executives — travel arrangements, meeting logistics and office records — while managing supplies and cutting costs by 10%.

BSc in Communication and Public Relations – Karatina University (2020 – 2024)

Certification in Virtual Assistant – ALX Africa (2024-07 – 2024-09)