Harriet Ochieng

Account Manager - Experiential Marketing & Brand Strategy

Nairobi, Nairobi AreaMember since February 3, 2026

Customer SuccessAccount GrowthClient RetentionStakeholder ManagementBusiness ConsultingCross-functional LeadershipCRMCustomer Journey

About

A dynamic and results-driven Account Manager with extensive experience in experiential marketing, brand strategy, event management, and nationwide BTL activations. Proven track record in leading integrated campaigns for leading brands including DStv, Kenchic, Furniture Palace, Nipnap, and MultiChoice Kenya. Skilled in campaign strategy development, client relationship management, stakeholder engagement, event production, logistics coordination, and consumer experience design.

Experienced in managing large-scale activations, product launches, retail campaigns, roadshows, and community engagement initiatives that drive brand visibility, consumer engagement, and business growth.

Experience

Account Manager - Red Giant Media Agency - Nairobi

(2024-01)

Lead a portfolio of client accounts, managing end-to-end campaign strategy, stakeholder engagement, and nationwide campaign execution for FMCG, media, and retail brands. Partner with clients to understand business objectives, recommend marketing solutions, coordinate cross-functional teams, and deliver measurable business outcomes.

Manage a portfolio of key client accounts.
Build long-term client relationships.
Understand client business objectives and develop strategic marketing solutions.
Present campaign proposals and performance reports.
Identify opportunities to grow existing accounts and recommend additional marketing solutions.
Coordinate internal creative, production and digital teams.
Manage project timelines, budgets and stakeholder expectations.
FIFA World Cup 2026 DStv Activation
Kenchic National BTL Campaigns
Kenchic Poultry Farming Activations
Kenchic Butchery Launches
MultiChoice Entertainment Launches
Furniture Palace Campaigns
Nipnap Relaunch

Administrative & Sales Support Assistant - Bene Brands Limited - Nairobi

(2023-03 - 2023-09)

Assisted marketing and sales teams in executing retail activations and promotional events. Coordinated logistics, communication, and supplier management to support smooth event rollouts.

Procured and tracked promotional and POS materials for nationwide brand launches.
Organized internal meetings and maintained project documentation and follow-ups.
Supported logistics coordination for activations and retail event setups.

Marketing Projects Assistant (Intern) - Life & Peace Institute - Nairobi

(2022-06 - 2023-01)

Supported planning and delivery of community-based awareness events and advocacy workshops. Coordinated with CBOs, youth groups, and local leaders to ensure impactful and well-attended programs.