Ian Mugendi

Creative and results-driven Senior Copywriter with 5+ years of experience in digital marketing. Proven track record leading content teams, conceptualising integrated Through-The-Line campaigns, and delivering compelling copy across social media, digital ads, and brand collateral. Holds a legal academic background that sharpens precision, research depth, and regulatory awareness in every piece of work.

Senior Copywriter, Copy Lead - Belva Digital

(2023-07)

• Lead a high-performing team of writers in developing Through-The-Line advertising material for diverse brands across multiple market segments.
• Set the creative tone and quality benchmarks for all copy output, ensuring brand consistency and audience resonance.
• Collaborate with creative directors and designers to deliver integrated campaigns from ideation to final execution.

Copywriter - Oxygene MCL

(2022-01 - 2023-01)

• Created and managed end-to-end digital campaigns for top-tier clients, covering strategy, copywriting, and performance optimisation.
• Conceptualised and developed creative advertising campaigns tailored to distinct client demographics.
• Wrote and scripted advertising material across TV, radio, digital, and print channels.

Associate Creative Director - Mast Digital Africa

(2020-01 - 2023-11)

• Brainstormed content ideas and crafted insightful, data-informed content for digital channels.
• Curated and oversaw quality content for a diverse client portfolio, maintaining brand voice and messaging integrity.
• Provided creative leadership and mentorship to the Creative Department.

Bachelor of Laws (LLB) - Riara University (2015-01 - 2022-12)